Marketing Glossary Quiz

A neutral viewpoint towards a person or thing

A tendency to remain open-minded towards different perspectives

The act of making fair and unbiased judgments

An inclination to have a certain perspective in favor of, or against, a person, group of people, or thing; prejudice (correct)

Virtual tokens used for website access

Small cakes or sweet treats offered to website visitors

Encrypted data used for secure website transactions

Text files that are put on a website visitor’s hard disk and then later retrieved during subsequent visits to the site to track internet behavior (correct)

Ignoring cultural differences

Enforcing a single cultural norm on everyone

Being aware and accepting of cultural differences (correct)

Promoting one's own culture over others

<p>The customer’s preference for a business; usually expressed in regular purchases from the business</p> Signup and view all the answers

<p>Any marketing that involves the use of digital channels, such as search, social, websites, and chat, on multiple devices to promote products and services</p> Signup and view all the answers