5 Questions
What is the definition of bias?
An inclination to have a certain perspective in favor of, or against, a person, group of people, or thing; prejudice
What are cookies in the context of websites?
Text files that are put on a website visitor’s hard disk and then later retrieved during subsequent visits to the site to track internet behavior
What does cultural sensitivity entail?
Being aware and accepting of cultural differences
What is customer loyalty in business terms?
The customer’s preference for a business; usually expressed in regular purchases from the business
What is digital marketing?
Any marketing that involves the use of digital channels, such as search, social, websites, and chat, on multiple devices to promote products and services
Test your knowledge of marketing terms with this glossary quiz! From bias to cookies, challenge yourself to match each term with its correct definition. Whether you're a marketing pro or just starting out, this quiz will help you brush up on your industry jargon.
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