Marketing Glossary Quiz

• A neutral viewpoint towards a person or thing
• A tendency to remain open-minded towards different perspectives
• The act of making fair and unbiased judgments
• An inclination to have a certain perspective in favor of, or against, a person, group of people, or thing; prejudice (correct)

• Virtual tokens used for website access
• Small cakes or sweet treats offered to website visitors
• Encrypted data used for secure website transactions
• Text files that are put on a website visitor’s hard disk and then later retrieved during subsequent visits to the site to track internet behavior (correct)

• Ignoring cultural differences
• Enforcing a single cultural norm on everyone
• Being aware and accepting of cultural differences (correct)
• Promoting one's own culture over others

<p>The customer’s preference for a business; usually expressed in regular purchases from the business (A)</p> Signup and view all the answers

<p>Any marketing that involves the use of digital channels, such as search, social, websites, and chat, on multiple devices to promote products and services (C)</p> Signup and view all the answers