Podcast
Play an AI-generated podcast conversation about this lesson
Download our mobile app to listen on the go
Get App
Questions and Answers
What is the definition of 'demand' in marketing?
What is the definition of 'demand' in marketing?
- The process by which companies engage customers
- States of felt deprivation
- Human wants backed by buying power (correct)
- Human needs shaped by culture and individual personality
What are 'wants' in the context of marketing?
What are 'wants' in the context of marketing?
- Human wants backed by buying power
- States of felt deprivation
- Human needs shaped by culture and individual personality
- The form of human needs shaped by culture and individual personality (correct)
What is the primary focus of marketing according to the text?
What is the primary focus of marketing according to the text?
- Engaging customers
- Creating customer value (correct)
- Capturing value from customers
- Building strong customer relationships
What are 'customer needs' in marketing?
What are 'customer needs' in marketing?
Signup and view all the answers
What does 'marketing' primarily involve?
What does 'marketing' primarily involve?
Signup and view all the answers
What is marketing?
What is marketing?
Signup and view all the answers
How are 'wants' defined in marketing?
How are 'wants' defined in marketing?
Signup and view all the answers
What do human needs in marketing include?
What do human needs in marketing include?
Signup and view all the answers
What are 'customer demands' in marketing?
What are 'customer demands' in marketing?
Signup and view all the answers
What is the primary focus of marketing?
What is the primary focus of marketing?
Signup and view all the answers
Flashcards are hidden until you start studying
