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Marketing Fundamentals Quiz

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Questions and Answers

What is the definition of 'demand' in marketing?

The process by which companies engage customers

States of felt deprivation

Human wants backed by buying power (correct)

Human needs shaped by culture and individual personality

What are 'wants' in the context of marketing?

Human wants backed by buying power

States of felt deprivation

Human needs shaped by culture and individual personality

The form of human needs shaped by culture and individual personality (correct)

What is the primary focus of marketing according to the text?

Engaging customers

Creating customer value (correct)

Capturing value from customers

Building strong customer relationships

What are 'customer needs' in marketing?

States of felt deprivation Signup and view all the answers

What does 'marketing' primarily involve?

Creating customer value Signup and view all the answers

What is marketing?

The process of engaging customers and capturing value from them Signup and view all the answers

How are 'wants' defined in marketing?

The form of human needs shaped by culture and individual personality Signup and view all the answers

What do human needs in marketing include?

Basic physical needs for food, clothing, shelter Signup and view all the answers

What are 'customer demands' in marketing?

Human wants backed by buying power Signup and view all the answers

What is the primary focus of marketing?

Building strong customer relationships and creating customer value Signup and view all the answers