Marketing Fundamentals Quiz

Marketing is applicable to services, while selling is applicable to goods

Marketing is a long-term process, while selling is a short-term activity

Marketing is only concerned with advertising, while selling involves direct interaction with customers

Marketing focuses on customer needs and satisfaction, while selling focuses on product features and benefits (correct)

Advertising, personal selling, sales promotion, and publicity (correct)

Product placement, endorsements, celebrity marketing, and guerrilla marketing

Public relations, direct marketing, sponsorship, and events

Digital marketing, content marketing, influencer marketing, and social media marketing

Technological advancements, environmental impact, ethical considerations, and industry standards

Consumer preferences, brand image, distribution channels, and economic conditions

Marketing budget, product features, market research, and cultural influences

Cost of production, demand and supply, competition, and government regulations (correct)

<p>Marketing stimulates demand, fosters competition, and drives innovation</p> Signup and view all the answers

<p>Products can be classified as consumer products, industrial products, and services</p> Signup and view all the answers