Marketing Fundamentals Quiz
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Questions and Answers

Which company has donated 50 million pairs of socks to homeless shelters?

  • Puma
  • Bombas (correct)
  • Adidas
  • Nike

What is Bombas' sales figure?

  • $50 million
  • $500 million
  • $100 million
  • $250 million (correct)

What is Bombas known for?

  • Comfortable shirts
  • Comfortable shoes
  • Comfortable hats
  • Comfortable socks (correct)

What is Bombas' business model?

<p>Buy-one-give-one (C)</p> Signup and view all the answers

What does Bombas aim to solve with their business?

<p>Social problems (C)</p> Signup and view all the answers

Which of the following is NOT one of the learning objectives discussed in Chapter 1?

<p>Marketing mix and environmental forces (C)</p> Signup and view all the answers

What is the main goal of marketing according to the text?

<p>To create, communicate, deliver, and exchange offerings (D)</p> Signup and view all the answers

What is the definition of marketing according to McGraw Hill?

<p>The activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers (B)</p> Signup and view all the answers

What is exchanged in the process of marketing?

<p>Both buyers and sellers (B)</p> Signup and view all the answers

What is the main focus of market orientation?

<p>Discovering customer needs and wants (A)</p> Signup and view all the answers

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