Marketing Fundamentals Quiz

The good or service that the company is selling to the customer

The amount customers pay for a product

Marketing communications used to encourage potential buyers

How and where the product is made available to customers (correct)

Product

Promotion (correct)

Price

Place

Specify the research objectives and pinpoint what you need to learn about your market, consumer or product (correct)

Design the sample

Choose a method for data collection

Determine whether to use primary or secondary data

<p>Whether the data measures what you want it to measure and is accurate</p> Signup and view all the answers

<p>To gather opinions or thoughts about a product or service from a small group of individuals</p> Signup and view all the answers