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Questions and Answers
What is the focus of 'Place' in the marketing mix?
What is the focus of 'Place' in the marketing mix?
- The good or service that the company is selling to the customer
- The amount customers pay for a product
- Marketing communications used to encourage potential buyers
- How and where the product is made available to customers (correct)
What is the key component of the marketing mix that involves marketing communications?
What is the key component of the marketing mix that involves marketing communications?
- Product
- Promotion (correct)
- Price
- Place
What is the primary focus of Step 1 in the marketing research process?
What is the primary focus of Step 1 in the marketing research process?
- Specify the research objectives and pinpoint what you need to learn about your market, consumer or product (correct)
- Design the sample
- Choose a method for data collection
- Determine whether to use primary or secondary data
What does 'validity' refer to in the context of data collection methods?
What does 'validity' refer to in the context of data collection methods?
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What is the purpose of a focus group in marketing research?
What is the purpose of a focus group in marketing research?
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