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What is one of the shortest good definitions of marketing?
What is one of the shortest good definitions of marketing?
Meeting needs profitably.
Give an example of a company demonstrating marketing savvy by meeting a social need profitably.
Give an example of a company demonstrating marketing savvy by meeting a social need profitably.
Google recognized the need for more effective and efficient access to information on the Internet, and created a powerful search engine.
According to the American Marketing Association, what is the formal definition of marketing?
According to the American Marketing Association, what is the formal definition of marketing?
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
What did IKEA notice about people's needs and how did they respond?
What did IKEA notice about people's needs and how did they respond?
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What does marketing management involve according to the text?
What does marketing management involve according to the text?
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