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Marketing Fundamentals Quiz

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Questions and Answers

What are human needs?

Basic requirements for survival

Physical products people desire

States of felt deprivation (correct)

Cultural and individual personality traits

What is marketing?

The process of engaging customers and creating customer value (correct)

The process of understanding customer needs

The process of making a profit from customers

The process of selling products to customers

What are customer wants?

States of felt deprivation

Products backed by buying power

Forms human needs take as shaped by culture and individual personality (correct)

Basic physical needs for survival

What does it mean when a customer has a demand for a product?

The customer is willing and able to buy the product Signup and view all the answers

What is the definition of a 'want' in marketing?

A form of human needs shaped by culture and individual personality Signup and view all the answers

How are demands defined in marketing?

Human wants backed by buying power Signup and view all the answers

How are 'demands' characterized in marketing?

As a human want backed by buying power Signup and view all the answers

What is the primary focus of marketing according to the text?

Building strong customer relationships Signup and view all the answers

What are 'human needs' in the context of marketing?

A state of felt deprivation Signup and view all the answers

What does 'demand' represent in the context of marketing?

A human want backed by buying power Signup and view all the answers

Marketing Fundamentals Quiz

Choose a study mode

Podcast

Questions and Answers

What are human needs?

What is marketing?

What are customer wants?

What does it mean when a customer has a demand for a product?

What is the definition of a 'want' in marketing?

How are demands defined in marketing?

How are 'demands' characterized in marketing?

What is the primary focus of marketing according to the text?

What are 'human needs' in the context of marketing?

What does 'demand' represent in the context of marketing?

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Marketing Fundamentals Quiz

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