Marketing Fundamentals Quiz

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Questions and Answers

What are human needs?

  • Basic requirements for survival
  • Physical products people desire
  • States of felt deprivation (correct)
  • Cultural and individual personality traits

What is marketing?

  • The process of engaging customers and creating customer value (correct)
  • The process of understanding customer needs
  • The process of making a profit from customers
  • The process of selling products to customers

What are customer wants?

  • States of felt deprivation
  • Products backed by buying power
  • Forms human needs take as shaped by culture and individual personality (correct)
  • Basic physical needs for survival

What does it mean when a customer has a demand for a product?

<p>The customer is willing and able to buy the product (A)</p> Signup and view all the answers

What is the definition of a 'want' in marketing?

<p>A form of human needs shaped by culture and individual personality (C)</p> Signup and view all the answers

How are demands defined in marketing?

<p>Human wants backed by buying power (C)</p> Signup and view all the answers

How are 'demands' characterized in marketing?

<p>As a human want backed by buying power (C)</p> Signup and view all the answers

What is the primary focus of marketing according to the text?

<p>Building strong customer relationships (D)</p> Signup and view all the answers

What are 'human needs' in the context of marketing?

<p>A state of felt deprivation (A)</p> Signup and view all the answers

What does 'demand' represent in the context of marketing?

<p>A human want backed by buying power (B)</p> Signup and view all the answers

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