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Questions and Answers
What are human needs?
What are human needs?
- Basic requirements for survival
- Physical products people desire
- States of felt deprivation (correct)
- Cultural and individual personality traits
What is marketing?
What is marketing?
- The process of engaging customers and creating customer value (correct)
- The process of understanding customer needs
- The process of making a profit from customers
- The process of selling products to customers
What are customer wants?
What are customer wants?
- States of felt deprivation
- Products backed by buying power
- Forms human needs take as shaped by culture and individual personality (correct)
- Basic physical needs for survival
What does it mean when a customer has a demand for a product?
What does it mean when a customer has a demand for a product?
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What is the definition of a 'want' in marketing?
What is the definition of a 'want' in marketing?
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How are demands defined in marketing?
How are demands defined in marketing?
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How are 'demands' characterized in marketing?
How are 'demands' characterized in marketing?
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What is the primary focus of marketing according to the text?
What is the primary focus of marketing according to the text?
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What are 'human needs' in the context of marketing?
What are 'human needs' in the context of marketing?
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What does 'demand' represent in the context of marketing?
What does 'demand' represent in the context of marketing?
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