Marketing Fundamentals Quiz
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Questions and Answers

What is the term marketing defined as?

  • The process of selling products and services to make a profit.
  • The process of advertising products to increase sales.
  • The process of conducting market research to understand consumer behavior.
  • The process of creating, communicating, and delivering value to customers and managing customer relationships in ways that benefit the organization and its stakeholders. (correct)

    • Which of the following is not one of the four marketing management philosophies?

  • Selling orientation
  • Product orientation
  • Production orientation
  • Profit orientation (correct)

    • What is the difference between sales and market orientations?

  • Sales orientation focuses on aggressive sales techniques, while market orientation focuses on customer needs and wants. (correct)
  • Sales orientation focuses on long-term customer relationships, while market orientation focuses on short-term profits.
  • Sales orientation focuses on customer needs, while market orientation focuses on maximizing sales.
  • Sales orientation focuses on societal well-being, while market orientation focuses on profit maximization.

    • Why is it important to study marketing?

    <p>To understand consumer behavior and preferences.</p> Signup and view all the answers

    What is the first definition that comes to mind when you hear the term marketing?

    <p>The process of promoting and selling products or services.</p> Signup and view all the answers

    What is the term marketing defined as?

    <p>A process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large</p> Signup and view all the answers

    Which of the following is one of the four marketing management philosophies?

    <p>Production orientation</p> Signup and view all the answers

    What are the differences between sales and market orientations?

    <p>Sales orientation focuses on product features, while market orientation focuses on customer needs and wants</p> Signup and view all the answers

    Why is it important to study marketing?

    <p>To understand customer needs and wants and how to satisfy them profitably</p> Signup and view all the answers

    Which of the following is not one of the four marketing management philosophies?

    <p>Market orientation</p> Signup and view all the answers

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