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Questions and Answers
What is the term marketing defined as?
What is the term marketing defined as?
- The process of selling products and services to make a profit.
- The process of advertising products to increase sales.
- The process of conducting market research to understand consumer behavior.
- The process of creating, communicating, and delivering value to customers and managing customer relationships in ways that benefit the organization and its stakeholders. (correct)
Which of the following is not one of the four marketing management philosophies?
Which of the following is not one of the four marketing management philosophies?
- Selling orientation
- Product orientation
- Production orientation
- Profit orientation (correct)
What is the difference between sales and market orientations?
What is the difference between sales and market orientations?
- Sales orientation focuses on aggressive sales techniques, while market orientation focuses on customer needs and wants. (correct)
- Sales orientation focuses on long-term customer relationships, while market orientation focuses on short-term profits.
- Sales orientation focuses on customer needs, while market orientation focuses on maximizing sales.
- Sales orientation focuses on societal well-being, while market orientation focuses on profit maximization.
Why is it important to study marketing?
Why is it important to study marketing?
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What is the first definition that comes to mind when you hear the term marketing?
What is the first definition that comes to mind when you hear the term marketing?
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What is the term marketing defined as?
What is the term marketing defined as?
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Which of the following is one of the four marketing management philosophies?
Which of the following is one of the four marketing management philosophies?
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What are the differences between sales and market orientations?
What are the differences between sales and market orientations?
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Why is it important to study marketing?
Why is it important to study marketing?
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Which of the following is not one of the four marketing management philosophies?
Which of the following is not one of the four marketing management philosophies?
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