5 Questions
What is the focus of marketing?
Understanding customers' needs and wants
Which factor is part of Michael Porter's Five Forces of Competition?
Bargaining power of buyers
What does a large number of competitors do to your power within an industry?
Reduces it
What affects the bargaining power of suppliers?
The uniqueness of their product or service
What do Michael Porter's Five Forces of Competition determine?
The competitive intensity of the industry
Test your knowledge of marketing fundamentals with this quiz on the essence of marketing, customer focus, and Michael Porter's Five Forces of Competition. Challenge yourself with questions on understanding customer needs, working with the organization, and the external focus of marketing.
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