Marketing Fundamentals Quiz

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Questions and Answers

What is the focus of marketing?

  • Maximizing internal production efficiency
  • Expanding the organization's infrastructure
  • Minimizing costs through internal operations
  • Understanding customers' needs and wants (correct)

Which factor is part of Michael Porter's Five Forces of Competition?

  • Bargaining power of buyers (correct)
  • Employee satisfaction index
  • Market saturation level
  • Advertising budget allocation

What does a large number of competitors do to your power within an industry?

  • Increases it
  • Has no effect
  • Reduces it (correct)
  • Stabilizes it

What affects the bargaining power of suppliers?

<p>The uniqueness of their product or service (B)</p> Signup and view all the answers

What do Michael Porter's Five Forces of Competition determine?

<p>The competitive intensity of the industry (A)</p> Signup and view all the answers

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