3 Questions
According to Baker, Grunewald, and Gorman, what is the task of marketing?
Finding, developing, and profiting from business opportunities by fulfilling customer’s needs.
According to Kotler and Keller, what is marketing about?
Identifying and meeting human and social needs.
How do Kotler and Keller define marketing?
They define marketing as 'meeting needs profitably'.
Test your knowledge of marketing with this quiz! Explore the fundamental principles of identifying, meeting, and profiting from customer needs. From finding business opportunities to fulfilling social needs, this quiz covers key concepts in marketing according to renowned authors Baker, Grunewald, Gorman, Kotler, and Keller.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
