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Marketing Fundamentals Quiz

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Which of the following is an example of a pure tangible good in service marketing?

Software as a service (SaaS)

Insurance

Soap (correct)

Consulting services

What is the defining characteristic of a service in marketing?

It always leads to the ownership of something tangible

It is a physical product with accompanying services

It is intangible and does not result in ownership of anything (correct)

It is always tied to a physical good

In service marketing, what type of offering is a car accompanied by one or more services?

Specialty good

Consumer good

Tangible good with accompanying services (correct)

Hybrid offering

What is the importance of high-quality supporting services for technologically advanced products in service marketing?

<p>They enhance the customer experience and product value</p> Signup and view all the answers

What is the distinguishing factor between a pure tangible good and a tangible good with accompanying services in service marketing?

<p>The presence or absence of accompanying services</p> Signup and view all the answers

Marketing Fundamentals Quiz

Choose a study mode

Podcast

Questions and Answers

Which of the following is an example of a pure tangible good in service marketing?

What is the defining characteristic of a service in marketing?

In service marketing, what type of offering is a car accompanied by one or more services?

What is the importance of high-quality supporting services for technologically advanced products in service marketing?

What is the distinguishing factor between a pure tangible good and a tangible good with accompanying services in service marketing?

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