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Questions and Answers
Which of the following is an example of a pure tangible good in service marketing?
Which of the following is an example of a pure tangible good in service marketing?
- Software as a service (SaaS)
- Insurance
- Soap (correct)
- Consulting services
What is the defining characteristic of a service in marketing?
What is the defining characteristic of a service in marketing?
- It always leads to the ownership of something tangible
- It is a physical product with accompanying services
- It is intangible and does not result in ownership of anything (correct)
- It is always tied to a physical good
In service marketing, what type of offering is a car accompanied by one or more services?
In service marketing, what type of offering is a car accompanied by one or more services?
- Specialty good
- Consumer good
- Tangible good with accompanying services (correct)
- Hybrid offering
What is the importance of high-quality supporting services for technologically advanced products in service marketing?
What is the importance of high-quality supporting services for technologically advanced products in service marketing?
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What is the distinguishing factor between a pure tangible good and a tangible good with accompanying services in service marketing?
What is the distinguishing factor between a pure tangible good and a tangible good with accompanying services in service marketing?
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