5 Questions
Which of the following is an example of a pure tangible good in service marketing?
Soap
What is the defining characteristic of a service in marketing?
It is intangible and does not result in ownership of anything
In service marketing, what type of offering is a car accompanied by one or more services?
Tangible good with accompanying services
What is the importance of high-quality supporting services for technologically advanced products in service marketing?
They enhance the customer experience and product value
What is the distinguishing factor between a pure tangible good and a tangible good with accompanying services in service marketing?
The presence or absence of accompanying services
Test your knowledge of the fundamentals of marketing through this quiz. Explore topics such as service marketing, rural marketing, and telemarketing. Understand the importance of these aspects and enhance your understanding of the marketing landscape.
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