Marketing Fundamentals

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Questions and Answers

What should a manager do before deciding to produce and sell a bike?

  • Predict Designs
  • Analyze Needs (correct)
  • Provide Service
  • Estimate Price

Why is marketing important to every consumer?

  • It is only important for producers
  • It has no impact on our daily lives
  • It only benefits firms
  • It affects innovation and standard of living (correct)

What is marketing according to the definition?

  • Performance of activities that accomplish objectives from producer to customer or client (correct)
  • Anticipating customer or client needs and providing services
  • Performance of activities that accomplish objectives from customer to producer
  • Directing a flow of need-satisfying goods and services from customer to producer

By the end of this lesson, students will be able to:

<p>Understand the basics of marketing (B)</p> Signup and view all the answers

What is the purpose of the self-assessment at the end of the lesson?

<p>To assess the student's understanding of the lesson (C)</p> Signup and view all the answers

What is the main objective of marketing?

<p>To satisfy customer needs and wants (A)</p> Signup and view all the answers

What is the key difference between marketing and macro-marketing?

<p>Marketing focuses on individual customers, while macro-marketing focuses on society as a whole (C)</p> Signup and view all the answers

What is the primary function of intermediaries in marketing?

<p>To facilitate the exchange of goods and services (A)</p> Signup and view all the answers

What is the term for the process of creating standardized products?

<p>Standardization and grading (C)</p> Signup and view all the answers

What is the main focus of the marketing functions?

<p>To satisfy customer needs and wants (C)</p> Signup and view all the answers

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