Questions and Answers
What is the main difference between marketing and sales?
Marketing focuses on customer needs, while sales focuses on profit
What is the primary objective of marketing?
To satisfy consumer needs
What is the purpose of marketing control?
To audit marketing activities
What is the relationship between marketing and sales?
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What is the primary focus of advertising?
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What is the difference between a push and pull marketing strategy?
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What is the central idea of marketing?
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What is an example of an exchange?
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How many parties are required for an exchange to take place?
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What is the ultimate outcome of relationship marketing?
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Who is responsible for establishing and maintaining long-term relations with business parties?
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What type of ties are formed among parties through relationship marketing?
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What is the primary outcome of having a good network of relationships with key stakeholders?
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What is a market, according to marketing management?
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What is the primary role of a marketer?
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Who can be considered a prospect?
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What is the primary focus of market orientation?
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What is the social and managerial process that involves obtaining what one needs and wants through creating and exchanging products and value with others?
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What is the core idea behind the societal marketing concept?
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Which of the following is an example of a company implementing the societal marketing concept?
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What is the expected outcome of a company adopting the societal marketing concept?
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Why does a company adopting the societal marketing concept take measures to benefit the society?
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What is the driving force behind the growth of the societal marketing concept?
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What is the primary principle behind the concept of scale economies?
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Which of the following companies is an example of a successful product under the product concept?
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What is the main idea behind the selling concept?
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According to the product concept, what should companies focus on to be successful?
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What is the result of increasing productivity levels, according to the scale economies concept?
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Which of the following is an example of a product that often requires the selling concept?
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