Podcast
Questions and Answers
What is the main reason for Coca-Cola's competitive advantage in the soft-drink market?
What is the main reason for Coca-Cola's competitive advantage in the soft-drink market?
- Its product quality
- Its customer service
- Its competitive pricing strategies
- Its distribution and marketing communications (correct)
What is the key distinctive competency of JetBlue Airlines?
What is the key distinctive competency of JetBlue Airlines?
- Pricing strategies
- Distribution and marketing communications
- Customer service (correct)
- Product quality
What is the main benefit that Amazon.com provides to its customers?
What is the main benefit that Amazon.com provides to its customers?
- Low prices
- Availability, convenience, and ease of access (correct)
- Free shipping
- High-quality products
What is the main reason for Apple's competitive advantage in the computer market?
What is the main reason for Apple's competitive advantage in the computer market?
What is the primary goal of a company's value chain?
What is the primary goal of a company's value chain?
What is the main benefit that Starbucks provides to its customers?
What is the main benefit that Starbucks provides to its customers?
What is the primary factor that determines the success of a product?
What is the primary factor that determines the success of a product?
According to the AMA definition, what is the primary goal of marketing?
According to the AMA definition, what is the primary goal of marketing?
What is involved in the marketing process?
What is involved in the marketing process?
What is the primary condition for exchange to occur?
What is the primary condition for exchange to occur?
What is the primary focus of marketing?
What is the primary focus of marketing?
What is the customer experience (CX or CEX) defined as?
What is the customer experience (CX or CEX) defined as?
What is the primary component of a value proposition from the customer's perspective?
What is the primary component of a value proposition from the customer's perspective?
Why do sellers see customers as partners in transactions?
Why do sellers see customers as partners in transactions?
What do marketers calculate to understand the importance of retaining customers?
What do marketers calculate to understand the importance of retaining customers?
What is a prerequisite for a firm to provide value to its customers?
What is a prerequisite for a firm to provide value to its customers?
What is the result of turning a distinctive competency into a differential benefit?
What is the result of turning a distinctive competency into a differential benefit?
What is the outcome of offering customers a benefit that they can't get from competitors?
What is the outcome of offering customers a benefit that they can't get from competitors?
