Marketing Fundamentals: 4 P's and Industry Basics
5 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the term used to describe the four key elements that businesses use to promote and sell their products or services?

  • 4 P's (correct)
  • 4 C's
  • Business Strategy
  • Marketing Mix
  • Which of the following is NOT one of the 4 P's of Marketing?

  • Promotion
  • Quantity (correct)
  • Product
  • Price
  • What is the primary goal of the 'Place' element in the 4 P's of Marketing?

  • To get the product to the customer (correct)
  • To create a product that meets customer needs
  • To set a price that maximizes profit
  • To promote the product effectively
  • Which industry is focused on providing accommodations, food, and other services to customers?

    <p>Hospitality industry</p> Signup and view all the answers

    What is the primary goal of the retail industry?

    <p>To sell products to customers</p> Signup and view all the answers

    More Like This

    Components of Guest Experiences (LO1)
    10 questions
    Tourism and Hospitality Marketing Concepts
    28 questions
    Marketing Mix: Service Product
    19 questions
    Use Quizgecko on...
    Browser
    Browser