Podcast
Questions and Answers
What is the primary goal of market research and analysis?
What is the primary goal of market research and analysis?
- To develop promotional strategies
- To understand customer preferences and tailor products accordingly (correct)
- To identify distribution channels
- To determine pricing strategies
Which of the following companies uses a wide distribution network to ensure product availability?
Which of the following companies uses a wide distribution network to ensure product availability?
- Supermarkets
- Puma Energy
- Chipiku Stores (correct)
- Commercial banks
What is the primary benefit of a customer-centric approach in marketing?
What is the primary benefit of a customer-centric approach in marketing?
- Increased profitability
- Tailored solutions and customer support services (correct)
- Competitive pricing strategies
- Enhanced customer lifetime value
Which industry is characterized by intense competition between commercial banks?
Which industry is characterized by intense competition between commercial banks?
What is the primary goal of Puma Energy's loyalty program?
What is the primary goal of Puma Energy's loyalty program?
What is the primary focus of supermarkets in terms of customer experience?
What is the primary focus of supermarkets in terms of customer experience?
What is the primary objective of the Sales Orientation approach?
What is the primary objective of the Sales Orientation approach?
What is the main focus of the Production Orientation approach?
What is the main focus of the Production Orientation approach?
What is the key characteristic of the Marketing Orientation approach?
What is the key characteristic of the Marketing Orientation approach?
What is one of the key developments in Modern Marketing?
What is one of the key developments in Modern Marketing?
What is the primary goal of Target Marketing?
What is the primary goal of Target Marketing?
What is the main purpose of Market Segmentation?
What is the main purpose of Market Segmentation?
