Podcast
Questions and Answers
What is the estimated amount that 15 million visitors are expected to spend during the 2024 Olympic Games in Paris?
What is the estimated amount that 15 million visitors are expected to spend during the 2024 Olympic Games in Paris?
How many people worldwide are expected to tune in to the opening ceremony of the 2024 Olympic Games?
How many people worldwide are expected to tune in to the opening ceremony of the 2024 Olympic Games?
What percentage of US viewers are expected to stream the 2024 Olympic Games via the internet?
What percentage of US viewers are expected to stream the 2024 Olympic Games via the internet?
Why is native advertising a key way to tap into the sentiments of the 2024 Olympic Games?
Why is native advertising a key way to tap into the sentiments of the 2024 Olympic Games?
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What was a unique aspect of the 2020 Tokyo Olympics?
What was a unique aspect of the 2020 Tokyo Olympics?
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What is the primary advantage of using native advertising during the Olympics, according to the provided content?
What is the primary advantage of using native advertising during the Olympics, according to the provided content?
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Which of the following is NOT a reason why the Olympics is a great opportunity for native advertising?
Which of the following is NOT a reason why the Olympics is a great opportunity for native advertising?
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What is a key advantage of using Outbrain for native advertising during the Olympics?
What is a key advantage of using Outbrain for native advertising during the Olympics?
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Why does the author suggest that native advertising is particularly beneficial for marketing during the Olympics?
Why does the author suggest that native advertising is particularly beneficial for marketing during the Olympics?
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Which of the following statements is NOT supported by the text regarding native advertising?
Which of the following statements is NOT supported by the text regarding native advertising?
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Study Notes
Digital Marketing and Market Segmentation
The 2024 Olympic Games: A Huge Opportunity for Marketers
- 15 million people are expected to visit Paris during the 2024 Olympic Games, generating an estimated 2.6 billion euros in spending.
- 1.5 billion people worldwide will tune in to the opening ceremony on TV or via internet streaming.
Advertising During the Olympics
- The Olympics present a unique opportunity for digital advertisers to reach their target audiences with compelling content and messages.
- Streaming remains a popular channel for Olympic viewing, with around 32% of US viewers expected to stream the games via the internet.
- Sports have the ability to unite and inspire people around a common passion, making it an ideal time for brands to deliver messages that connect people to their offerings.
Native Advertising: A Key Strategy for Olympics Marketing
- Native advertising allows marketers to recommend their product or service via targeted ads on premium publisher sites worldwide.
- Native ads can deliver focused messages and content to relevant target audiences on the open web, driving high-quality traffic and conversions.
- The Olympics provide an ideal time to reach large audiences who are deeply engaged and attuned, offering a great ROI for advertising investment.
Advantages of Native Advertising for Olympics Marketing
- Brand safety: leveraging a high-quality platform like Outbrain ensures top-quality ad placements and content, attracting high-potential audiences on the world's best publisher sites.
- Targeting across interests: people with various interests gather around a global event like the Olympics, allowing for targeted advertising across different demographics.
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Description
Learn about the marketing opportunities and audience for the 2024 Olympic Games in Paris, including expected visitor numbers and revenue.
