Marketing for the 2024 Olympic Games
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Questions and Answers

What is the estimated amount that 15 million visitors are expected to spend during the 2024 Olympic Games in Paris?

  • 2.6 billion euros (correct)
  • 4.8 billion euros
  • 3.2 billion euros
  • 1.6 billion euros

    • How many people worldwide are expected to tune in to the opening ceremony of the 2024 Olympic Games?

  • 1.5 billion people (correct)
  • 1.8 billion people
  • 1.2 billion people
  • 1 billion people

    • What percentage of US viewers are expected to stream the 2024 Olympic Games via the internet?

  • 20%
  • 32% (correct)
  • 40%
  • 25%

    • Why is native advertising a key way to tap into the sentiments of the 2024 Olympic Games?

    <p>Because it can connect people to brand offerings</p> Signup and view all the answers

    What was a unique aspect of the 2020 Tokyo Olympics?

    <p>They were postponed due to a global pandemic</p> Signup and view all the answers

    What is the primary advantage of using native advertising during the Olympics, according to the provided content?

    <p>Native advertising allows marketers to target specific audiences based on their interests, ensuring their message is relevant to the viewer.</p> Signup and view all the answers

    Which of the following is NOT a reason why the Olympics is a great opportunity for native advertising?

    <p>The Olympics provide an opportunity for advertisers to reach a large audience that is specifically interested in sports.</p> Signup and view all the answers

    What is a key advantage of using Outbrain for native advertising during the Olympics?

    <p>Outbrain offers a network of premium publishers, ensuring that ads are placed on high-quality websites and reach a targeted audience.</p> Signup and view all the answers

    Why does the author suggest that native advertising is particularly beneficial for marketing during the Olympics?

    <p>The Olympics provides a unique opportunity to reach a large, engaged, and diverse audience, and native advertising can effectively target these individuals based on their interests.</p> Signup and view all the answers

    Which of the following statements is NOT supported by the text regarding native advertising?

    <p>Native advertising is a more effective way to reach a global audience than traditional advertising methods.</p> Signup and view all the answers

    Study Notes

    Digital Marketing and Market Segmentation

    The 2024 Olympic Games: A Huge Opportunity for Marketers

    • 15 million people are expected to visit Paris during the 2024 Olympic Games, generating an estimated 2.6 billion euros in spending.
    • 1.5 billion people worldwide will tune in to the opening ceremony on TV or via internet streaming.

    Advertising During the Olympics

    • The Olympics present a unique opportunity for digital advertisers to reach their target audiences with compelling content and messages.
    • Streaming remains a popular channel for Olympic viewing, with around 32% of US viewers expected to stream the games via the internet.
    • Sports have the ability to unite and inspire people around a common passion, making it an ideal time for brands to deliver messages that connect people to their offerings.

    Native Advertising: A Key Strategy for Olympics Marketing

    • Native advertising allows marketers to recommend their product or service via targeted ads on premium publisher sites worldwide.
    • Native ads can deliver focused messages and content to relevant target audiences on the open web, driving high-quality traffic and conversions.
    • The Olympics provide an ideal time to reach large audiences who are deeply engaged and attuned, offering a great ROI for advertising investment.

    Advantages of Native Advertising for Olympics Marketing

    • Brand safety: leveraging a high-quality platform like Outbrain ensures top-quality ad placements and content, attracting high-potential audiences on the world's best publisher sites.
    • Targeting across interests: people with various interests gather around a global event like the Olympics, allowing for targeted advertising across different demographics.

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    Description

    Learn about the marketing opportunities and audience for the 2024 Olympic Games in Paris, including expected visitor numbers and revenue.

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