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Questions and Answers
What are the three Marketing Steps according to the text?
What are the three Marketing Steps according to the text?
- Generate Leads, Make Sales, Provide Support
- Promote Products, Expand Market Share, Enhance Brand Awareness
- Attract Customers, Increase Revenue, Improve Efficiency
- Engage Customers, Build Strong Relationships with Customers, Create Customer Value (correct)
What is the definition of a Need?
What is the definition of a Need?
- Goods and services that are trending.
- Desires influenced by social media.
- A state of feeling deprived of something needed to live/be fulfilled. (correct)
- Products that are essential for survival.
What is the Product Concept according to the text?
What is the Product Concept according to the text?
- Make your product best in its category and continuously improve it. (correct)
- Focus on making products available and affordable.
- Sell products aggressively to increase revenue.
- Produce goods as fast and cheap as possible.
Which example best represents a Want according to the text?
Which example best represents a Want according to the text?
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What is the main focus of the Production Concept as explained in the text?
What is the main focus of the Production Concept as explained in the text?
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Which of the following represents the Marketing Concepts outlined in the text?
Which of the following represents the Marketing Concepts outlined in the text?
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What is the main idea behind the Selling Concept?
What is the main idea behind the Selling Concept?
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How is Customer Perceived Value best defined?
How is Customer Perceived Value best defined?
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What does the Marketing Concept emphasize?
What does the Marketing Concept emphasize?
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Which factor is crucial in Customer Relationship Management (CRM) according to the text?
Which factor is crucial in Customer Relationship Management (CRM) according to the text?
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Why is it important that not all relationships in CRM will be the same?
Why is it important that not all relationships in CRM will be the same?
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What is the main purpose of the Societal Concept?
What is the main purpose of the Societal Concept?
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