Marketing Environment Analysis - Chapter 3

<p>Background, education, and occupation (C)</p> Signup and view all the answers

<p>Education is directly related to income. (B)</p> Signup and view all the answers

<p>The shifting male/female gender roles in marketing and product offerings. (D)</p> Signup and view all the answers

<p>Immigration (B)</p> Signup and view all the answers

<p>The growing importance of multiculturalism and diversity in marketing. (C)</p> Signup and view all the answers

<p>Offering customers environmentally friendly products. (A)</p> Signup and view all the answers

<p>The potential for identity theft. (C)</p> Signup and view all the answers

<p>By multitasking to accomplish more. (A)</p> Signup and view all the answers

<p>Excessive food waste ending up in landfills. (D)</p> Signup and view all the answers

<p>Obesity and being overweight. (C)</p> Signup and view all the answers

<p>By supporting the tracking of exercise and calorie intake. (A)</p> Signup and view all the answers

<p>Establishment of markets for diet-related products. (B)</p> Signup and view all the answers

<p>Third. (C)</p> Signup and view all the answers

<p>The market for high-quality, natural skincare products for men. (C)</p> Signup and view all the answers

<p>The global trends in cultural values and beliefs. (D)</p> Signup and view all the answers

<p>Culture, Demographics, Social trends, Technology, Economy, and Politics. (C)</p> Signup and view all the answers

<p>Negotiating favorable contracts and aligning values with key suppliers. (C)</p> Signup and view all the answers

<p>Close alignment and partnership with suppliers and other firms. (D)</p> Signup and view all the answers

<p>Cultural factors, relating to consumer values and ethical consumption. (D)</p> Signup and view all the answers

<p>Economic forecasts of consumer spending and savings behaviors. (C)</p> Signup and view all the answers

<p>The immediate environment, by aligning with corporate partners. (D)</p> Signup and view all the answers

<p>To ensure alignment with evolving consumer behaviours and demands. (A)</p> Signup and view all the answers

<p>To collect and synthesize information about both direct and indirect competitors to inform strategic decisions. (C)</p> Signup and view all the answers

<p>An action a company does that fulfills customer needs. (A)</p> Signup and view all the answers

<p>By shaping new consumer behaviours and expectations regarding product accessibility and information. (B)</p> Signup and view all the answers

<p>To ensure their marketing strategies remain effective and relevant in a changing market. (C)</p> Signup and view all the answers

<p>Enhanced brand image and customer loyalty among environmentally conscious consumers. (D)</p> Signup and view all the answers

<p>Understanding their potential future moves and strategic plans. (A)</p> Signup and view all the answers

<p>By improving all stages of the customer journey, and consumer values. (B)</p> Signup and view all the answers

<p>It influences the affordability of Canadian goods and services for international tourists. (A)</p> Signup and view all the answers

<p>Competition Act (C)</p> Signup and view all the answers

<p>Mandating accurate and clear information on product packaging and labels. (D)</p> Signup and view all the answers

<p>Internet of Things (A)</p> Signup and view all the answers

<p>Social and natural trends (D)</p> Signup and view all the answers

<p>By removing most tariffs and trade barriers. (D)</p> Signup and view all the answers

<p>It can destabilize consumer confidence and alter competitive pricing strategies. (B)</p> Signup and view all the answers

<p>To provide the public a right to access records controlled by government institutions. (B)</p> Signup and view all the answers

<p>Using strikingly similar advertising campaigns across different countries, aiming to bridge cultural gaps by employing uniform models and taglines. (B)</p> Signup and view all the answers

<p>Race influencing consumer choices. (C)</p> Signup and view all the answers

<p>Positioning their products and services differently based on the characteristics and preferences unique to each generational cohort. (B)</p> Signup and view all the answers

<p>Shared cultural values due to experiencing similar historical events and societal trends during their formative years. (B)</p> Signup and view all the answers

<p>By tailoring strategies to align with the unique values, preferences, and experiences shaped by shared generational events. (D)</p> Signup and view all the answers

Subgroups within a larger culture that share specific characteristics based on geographic location.

Specific characteristics of human populations used to identify consumer markets.

Common examples include age, gender, and race that categorize populations.

Groups of people born around the same time, influencing their cultural and market behavior.

Individuals born from the late 1990s to early 2010s, often called Digital Natives.

Internal factors influencing a firm's marketing strategy.

Resources used to satisfy customer needs effectively.

Unique strength that allows a firm to meet customer needs.

Collecting and analyzing information about competitors.

External factors affecting marketing strategy at a broad level.

Impact of technology on consumer behavior and demands.

Important changes in societal behavior affecting marketing.

Environmental factors that affect marketing decisions.

Changes in the value of currencies can impact firms' marketing ability.

The rate at which the general level of prices for goods is rising, decreasing purchasing power.

The amount charged by lenders to borrowers, expressed as a percentage of the principal.

A brand that targets the male grooming niche with natural products.

A law that promotes fair competition and prevents anti-competitive practices in Canada.

Regulates packaging and labeling to ensure that consumers are informed about products.

An award given for high-quality men's face cream, won by Bulldog Skincare by 2010.

A trade deal between Canada, the U.S., and Mexico aimed at eliminating trade barriers.

Bulldog Skincare emphasizes eco-friendly practices in its product line.

Alliances formed between firms and their suppliers or partners to achieve business goals.

A network of interconnected devices that can communicate and exchange data.

A set of goals established by the UN to address global challenges such as poverty and inequality.

Elements surrounding a company that influence its operations, excluding external factors.

Broad external influences on a business represented by the acronym CDSTEP.

Refers to values and practices that differ within a larger cultural context.

A tool for analyzing macroenvironmental factors affecting businesses: Culture, Demographics, Social, Technology, Economy, Politics.

A strategic effort by firms to sell environmentally friendly products.

A society where consumers have limited leisure time and multitask.

Food waste constitutes a significant portion of landfill waste, particularly in Canada.

High rates of obesity among Canadian adults and children over the past 20 years.

Applications designed to help consumers track fitness, intake, and sleep cycles.

Increasing engagement in yoga as part of a healthy lifestyle trend.

Markets established from trends in food and eating habits.

Proposed rules to change how food is marketed to children.

The ability to buy goods and services, affected by personal income levels.

Categorization of Canadians into upper, middle, and lower class based on income and other factors.

Higher education levels generally lead to higher income and spending power.

Shifting societal expectations and responsibilities of males and females over time.

Diversity in Canada is increasing, with 1/5 Canadians born outside the country.

Immigration has driven over 75% of Canada's population growth since 2016.

Careful spending habits often seen in middle-class families who are budget-conscious.