5 Questions
Why did Sprint increase its digital experimentation budget by 20%?
To reach new customers and collect data for business strategy.
What was the main focus of Sprint's brand consistency efforts?
Maintaining consistency across online and in-store customer experiences.
What was the key consideration posed by Rob Roy and Wouter Blok regarding digital campaigns' impact on sales?
The impact of digital campaigns on in-store sales should not be underestimated.
What was Sprint's strategy for ensuring a seamless customer experience across online and in-store interactions?
Focusing on brand consistency to provide the same offer online and in-store.
Why is it emphasized that the customer's experience is crucial in marketing activities?
To emphasize that customer satisfaction impacts marketing effectiveness.
Test your knowledge on how marketing is used to create meaningful benefits and value for customers. Learn about motivating customers to pay for products or services, convincing them of superiority over competitors, and communicating value effectively.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
