Marketing: Creating Value for Customers Quiz
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Questions and Answers

Why did Sprint increase its digital experimentation budget by 20%?

  • To reach new customers and collect data for business strategy. (correct)
  • To diversify their investments in various marketing channels.
  • To reduce online sales and focus more on in-store sales.
  • To decrease the impact of digital campaigns on overall sales.

    • What was the main focus of Sprint's brand consistency efforts?

  • Ensuring different campaigns for online and in-store sales.
  • Maintaining consistency across online and in-store customer experiences. (correct)
  • Maximizing the impact of online campaigns on overall sales.
  • Creating unique offers for online and in-store customers.

    • What was the key consideration posed by Rob Roy and Wouter Blok regarding digital campaigns' impact on sales?

  • Online sales should be prioritized over in-store sales.
  • Digital campaigns only affect brand reputation, not sales figures.
  • Offline marketing channels are more effective than digital campaigns.
  • The impact of digital campaigns on in-store sales should not be underestimated. (correct)

    • What was Sprint's strategy for ensuring a seamless customer experience across online and in-store interactions?

    <p>Focusing on brand consistency to provide the same offer online and in-store.</p> Signup and view all the answers

    Why is it emphasized that the customer's experience is crucial in marketing activities?

    <p>To emphasize that customer satisfaction impacts marketing effectiveness.</p> Signup and view all the answers

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