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Questions and Answers
Why did Sprint increase its digital experimentation budget by 20%?
Why did Sprint increase its digital experimentation budget by 20%?
- To reach new customers and collect data for business strategy. (correct)
- To diversify their investments in various marketing channels.
- To reduce online sales and focus more on in-store sales.
- To decrease the impact of digital campaigns on overall sales.
What was the main focus of Sprint's brand consistency efforts?
What was the main focus of Sprint's brand consistency efforts?
- Ensuring different campaigns for online and in-store sales.
- Maintaining consistency across online and in-store customer experiences. (correct)
- Maximizing the impact of online campaigns on overall sales.
- Creating unique offers for online and in-store customers.
What was the key consideration posed by Rob Roy and Wouter Blok regarding digital campaigns' impact on sales?
What was the key consideration posed by Rob Roy and Wouter Blok regarding digital campaigns' impact on sales?
- Online sales should be prioritized over in-store sales.
- Digital campaigns only affect brand reputation, not sales figures.
- Offline marketing channels are more effective than digital campaigns.
- The impact of digital campaigns on in-store sales should not be underestimated. (correct)
What was Sprint's strategy for ensuring a seamless customer experience across online and in-store interactions?
What was Sprint's strategy for ensuring a seamless customer experience across online and in-store interactions?
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Why is it emphasized that the customer's experience is crucial in marketing activities?
Why is it emphasized that the customer's experience is crucial in marketing activities?
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