Podcast
Questions and Answers
What concept focuses on knowing the needs and wants of target markets and delivering desired satisfactions better than competitors do?
What concept focuses on knowing the needs and wants of target markets and delivering desired satisfactions better than competitors do?
- marketing concept (correct)
- product concept
- production concept
- selling concept
What term describes a firm's set of marketing tools to implement its marketing strategy?
What term describes a firm's set of marketing tools to implement its marketing strategy?
- promotion mix
- market offering
- marketing effort
- marketing mix (correct)
Jolene's firm markets preplanning services for a mortician. What concept does her firm likely practice?
Jolene's firm markets preplanning services for a mortician. What concept does her firm likely practice?
- selling concept (correct)
- production concept
- marketing concept
- product concept
Which marketing concept prioritizes producing a high-quality product, assuming customers will buy it?
Which marketing concept prioritizes producing a high-quality product, assuming customers will buy it?
Why does Nike limit the manufacture of athletic shoes endorsed by Michael Jordan when demand is high?
Why does Nike limit the manufacture of athletic shoes endorsed by Michael Jordan when demand is high?
Which marketing concept is focused on meeting organizational goals by knowing customer needs and delivering satisfaction?
Which marketing concept is focused on meeting organizational goals by knowing customer needs and delivering satisfaction?
What is the process of evaluating each market segment's attractiveness and selecting one or more segments to enter known as?
What is the process of evaluating each market segment's attractiveness and selecting one or more segments to enter known as?
What has Paul Robinson identified when he found a group of potential customers who respond in a similar way to a series of advertisements?
What has Paul Robinson identified when he found a group of potential customers who respond in a similar way to a series of advertisements?
What is the process of arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers?
What is the process of arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers?
Effective positioning begins with which of the following?
Effective positioning begins with which of the following?
What is the process of dividing a market into distinct groups of buyers with similar needs or characteristics?
What is the process of dividing a market into distinct groups of buyers with similar needs or characteristics?
What is the term for a group of consumers who share similar characteristics and needs?
What is the term for a group of consumers who share similar characteristics and needs?
Which marketing concept emphasizes that consumers will not buy enough of the firm's products unless the firm undertakes a large-scale selling and promotion effort?
Which marketing concept emphasizes that consumers will not buy enough of the firm's products unless the firm undertakes a large-scale selling and promotion effort?
What is the process of seeking fewer customers and reduced demand for profit maximization?
What is the process of seeking fewer customers and reduced demand for profit maximization?
What is the goal of the societal marketing concept?
What is the goal of the societal marketing concept?
What is customer relationship management?
What is customer relationship management?
What is Sally measuring when comparing her perception of how the lotion made her skin feel and look to her expectations about Brand X lotion?
What is Sally measuring when comparing her perception of how the lotion made her skin feel and look to her expectations about Brand X lotion?
Which two marketing management orientations are more likely to lead to marketing myopia?
Which two marketing management orientations are more likely to lead to marketing myopia?
What is Sam directed to study in the organization?
What is Sam directed to study in the organization?
What type of environment is formed by interrelated departments within a company?
What type of environment is formed by interrelated departments within a company?
Which of the following is NOT part of the company environment?
Which of the following is NOT part of the company environment?
What type of firm assists companies in promoting, distributing, and selling their products?
What type of firm assists companies in promoting, distributing, and selling their products?
What type of firms help companies stock and move goods from their points of origin to their destinations?
What type of firms help companies stock and move goods from their points of origin to their destinations?
What is the primary function of media publics?
What is the primary function of media publics?
What type of market segmentation is evident when a company targets customers based on their age, gender, and income?
What type of market segmentation is evident when a company targets customers based on their age, gender, and income?
What type of segmentation divides buyers into different segments based on social class, lifestyle, or personality characteristics?
What type of segmentation divides buyers into different segments based on social class, lifestyle, or personality characteristics?
What is the term for the practice of portraying a particular group of people in a stereotypical manner?
What is the term for the practice of portraying a particular group of people in a stereotypical manner?
Which of the following is a poor predictor of a person's health, work or family status, needs, or buying power?
Which of the following is a poor predictor of a person's health, work or family status, needs, or buying power?
What type of segmentation has long been used in clothing, cosmetics, toiletries, and magazines?
What type of segmentation has long been used in clothing, cosmetics, toiletries, and magazines?
What type of market segmentation is evident when a company targets customers whose annual salary exceeds $100,000?
What type of market segmentation is evident when a company targets customers whose annual salary exceeds $100,000?
