Marketing Concepts and Strategies Quiz
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Questions and Answers

How does the marketing concept drive a company's profitability?

The marketing concept drives profitability by ensuring that a company analyzes and satisfies the needs of its customers, leading to higher customer satisfaction and repeat business.

What are the primary components of the marketing mix?

The primary components of the marketing mix are the 4Ps: Product, Price, Promotion, and Place.

In what ways can a restaurant effectively use the elements of the marketing mix?

A restaurant can effectively use the marketing mix by setting competitive prices, promoting dishes through online and magazine ads, and enhancing customer experience through staff recommendations and extended hours.

What considerations should be made when developing the product aspect of a low-priced tablet?

<p>When developing a low-priced tablet, the product should focus on basic features to keep costs low while still meeting the essential needs of customers.</p> Signup and view all the answers

Why might a company choose to implement lower prices compared to competitors?

<p>A company might implement lower prices to attract price-sensitive customers and increase market share without compromising on quality.</p> Signup and view all the answers

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