Marketing Concepts and Strategies

• The process of managing technology in a business
• The process of managing finances in a business
• The process of managing goods and services to meet consumers' needs (correct)
• The process of managing human resources in a business

• To reduce costs and expenses
• To create loyalty and meet customer needs (correct)
• To increase profits at any cost
• To maximize market share

• A need and a want are the same thing
• A need is a basic necessity, while a want is shaped by knowledge and personality (correct)
• A need and a want are both shaped by knowledge and personality
• A need is shaped by knowledge and personality, while a want is a basic necessity

<p>Facilitate relationships, partnerships, and alliances with customers and shareholders (B)</p> Signup and view all the answers

<p>A specific group of existing or potential customers to which marketers direct their efforts (C)</p> Signup and view all the answers