Marketing Concepts and Strategies

The process of managing technology in a business

The process of managing finances in a business

The process of managing goods and services to meet consumers' needs (correct)

The process of managing human resources in a business

To reduce costs and expenses

To create loyalty and meet customer needs (correct)

To increase profits at any cost

To maximize market share

A need and a want are the same thing

A need is a basic necessity, while a want is shaped by knowledge and personality (correct)

A need and a want are both shaped by knowledge and personality

A need is shaped by knowledge and personality, while a want is a basic necessity

<p>Facilitate relationships, partnerships, and alliances with customers and shareholders</p> Signup and view all the answers

<p>A specific group of existing or potential customers to which marketers direct their efforts</p> Signup and view all the answers