Marketing Concepts and Principles Quiz
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Questions and Answers

What is the main focus of the Production Concept in marketing?

  • High quality products
  • Building customer relationships
  • Providing solutions to customer problems
  • Affordable products (correct)

    • Which concept involves considering the well-being of customers and society?

  • Marketing Concept (correct)
  • Relationship Marketing Concept
  • Selling Concept
  • Product Concept

    • What is the primary goal of the Relationship Marketing Concept?

  • Maximizing profits
  • High-quality product delivery
  • Promotional activities
  • Building long-term customer relationships (correct)

    • Which component is NOT part of the traditional Marketing Mix (4P's)?

    <p>Public Relations</p> Signup and view all the answers

    The Marketing Concept aims to provide a solution to the customer's...

    <p>Perceived problem</p> Signup and view all the answers

    What is the key principle guiding marketing as mentioned in the text?

    <p>Corporate social responsibility</p> Signup and view all the answers

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