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Questions and Answers
What is the main focus of the Production Concept in marketing?
What is the main focus of the Production Concept in marketing?
- High quality products
- Building customer relationships
- Providing solutions to customer problems
- Affordable products (correct)
Which concept involves considering the well-being of customers and society?
Which concept involves considering the well-being of customers and society?
- Marketing Concept (correct)
- Relationship Marketing Concept
- Selling Concept
- Product Concept
What is the primary goal of the Relationship Marketing Concept?
What is the primary goal of the Relationship Marketing Concept?
- Maximizing profits
- High-quality product delivery
- Promotional activities
- Building long-term customer relationships (correct)
Which component is NOT part of the traditional Marketing Mix (4P's)?
Which component is NOT part of the traditional Marketing Mix (4P's)?
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The Marketing Concept aims to provide a solution to the customer's...
The Marketing Concept aims to provide a solution to the customer's...
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What is the key principle guiding marketing as mentioned in the text?
What is the key principle guiding marketing as mentioned in the text?
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