Marketing Competencies

Competency

• Competency (or competence) is an individual's ability to perform a job fully according to expectations.
• Competencies include the knowledge, skills, abilities, and behaviors that contribute to individual and organizational performance.

Cognitive Ability

• Cognitive ability is the capacity to think critically, solve problems, and make decisions.
• It aids in analyzing market trends, customer preferences, and competitor strategies.
• Cognitive ability assists in making data-driven marketing decisions for product positioning and advertising.

English Proficiency

• English proficiency means being able to communicate effectively in English, both in writing and verbally.
• It is essential for writing advertisements, email campaigns, reports, and social media content.
• It aids in negotiations, client presentations, and customer engagement.

Computer Literacy

• Computer literacy is being able to use technology and software efficiently.
• Marketers use Google Analytics, Canva, CRM tools (e.g., HubSpot), and social media platforms.
• It helps in automating marketing processes using AI and data analytics tools.

Speed and Accuracy

• Speed and accuracy is the capacity to quickly but accurately process visual and written information. Useful for reviewing branding materials, proofreading ads, and analyzing data quickly.
• It helps reduce errors in marketing campaigns before they go live.

Communication

• Communication is conveying information clearly through speech, writing, and visuals.
• It is essential for advertising, branding, public relations, and customer engagement.
• It helps in persuading customers, managing crises, and storytelling in marketing campaigns.

Learning Orientation

• Learning orientation is a mindset of continuously seeking knowledge and improvement.
• Marketing trends are rapidly changing, for example AI and new social media algorithms.
• Learning new tools, platforms, and strategies helps marketers stay ahead.

Courtesy

• Courtesy is being polite and respectful in professional interactions.
• It is critical for customer service, influencer partnerships, and client relations.
• It builds brand reputation and customer loyalty.

Empathy

• Empathy is understanding and sharing the feelings of others.
• It helps in creating emotional marketing campaigns that resonate with customers.
• Improving customer service by addressing pain points and needs effectively.

Reliability

• Reliability is being dependable and consistent in delivering results.
• Building brand trust through consistent quality marketing is essential for meeting campaign deadlines and managing brand reputation.

Responsiveness

• Responsiveness is the ability to react quickly and effectively to changes and feedback.
• It is essential for handling customer complaints, social media interactions, and crises.
• It helps brands adapt to emerging trends and competitor actions.

Ways to Develop

• Analyze & Strategize through case studies, comparison of competitors, and marketing simulations.
• Communicate Effectively by improving English skills, writing ads, and refining public speaking.
• Master Digital Tools such as Google Analytics, Canva, CRM software, and social media management.
• Develop Soft Skills such as empathy, courtesy, reliability, and responsiveness through real-world interactions.
• Keep Updated & Adapt by following industry trends, taking online courses, and participating in marketing webinars.

Explore key marketing competencies: general competency/competence, cognitive ability, English proficiency, and computer literacy. Learn how these skills enhance job performance and organizational success. Understand their roles in communication, decision-making, and technology use.