Marketing Class XII Study Material
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Questions and Answers

What is the primary focus of SESSION 1?

  • Price Decision
  • Place Decision: Channels of Distribution
  • Promotion
  • Meaning and importance of Product (correct)
  • What is the objective of SESSION 2?

  • Components of Product marketing
  • Discussion of consumer goods types and features (correct)
  • Importance of Product to a firm
  • Meaning of product
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