Marketing Chapter 8: Target Markets & Channels

<p>It solely focuses on buyer behavior (A)</p> Signup and view all the answers

<p>Market density can affect channel structure and strategy (C)</p> Signup and view all the answers

<p>It changes frequently due to high mobility. (A)</p> Signup and view all the answers

<p>Southeast Asian countries and former Eastern bloc countries (D)</p> Signup and view all the answers

<p>They are characterized by a high degree of mobility. (A)</p> Signup and view all the answers

<p>It has become a significant focus due to economic developments. (C)</p> Signup and view all the answers

<p>It results in frequent market shifts. (D)</p> Signup and view all the answers

<p>It cannot be posted on publicly accessible websites. (A)</p> Signup and view all the answers

<p>The content is protected from duplication and public posting. (C)</p> Signup and view all the answers

<p>Posting it on a publicly accessible website. (B)</p> Signup and view all the answers

<p>It limits access to the material for public use. (C)</p> Signup and view all the answers

<p>The content is restricted from being duplicated in any form. (A)</p> Signup and view all the answers

<p>Improved distribution task efficiency (B)</p> Signup and view all the answers

<p>Negotiation and storage (B)</p> Signup and view all the answers

<p>Negotiation processes are often faster (B)</p> Signup and view all the answers

<p>They enhance performance efficiency (D)</p> Signup and view all the answers

<p>Potential for congestion-related delays (C)</p> Signup and view all the answers

<p>To maximize the amount of merchandise viewed by customers in a short time (B)</p> Signup and view all the answers

<p>It is designed to create longer shopping trips. (C)</p> Signup and view all the answers

<p>Circular pathways for product viewing (A)</p> Signup and view all the answers

<p>It encourages customers to buy from a wider selection. (B)</p> Signup and view all the answers

<p>Key items are positioned for maximum visibility and accessibility. (C)</p> Signup and view all the answers

<p>By facilitating a smooth flow of customer movement (A)</p> Signup and view all the answers

<p>It could overwhelm customers with too many choices. (C)</p> Signup and view all the answers

<p>Increased likelihood of discovering new products (A)</p> Signup and view all the answers

<p>Self-service (D)</p> Signup and view all the answers

<p>Buying from several stores (B)</p> Signup and view all the answers

<p>Large quantity purchases (A)</p> Signup and view all the answers

<p>Little effort (A)</p> Signup and view all the answers

<p>Credit (C)</p> Signup and view all the answers

<p>It expends little effort (C)</p> Signup and view all the answers

<p>Assistance by salespeople (C)</p> Signup and view all the answers

<p>Extensive decision making (B)</p> Signup and view all the answers

Material is protected from unauthorized copying or distribution.

A website available to the general public.

Sharing or copying content without permission.

Rights associated with creative works.

Content is safeguarded against prohibited use.

Market geography is constantly shifting, especially in the U.S. and globally.

People move frequently within the United States, causing market changes.

Southeast Asian and former Eastern bloc countries are becoming significant spots for trade and markets.

Global markets are evolving, with some regions becoming prominent trade locations.

The number of buyers or potential buyers in a specific geographic area.

A concept relating market density to channel structure.

The way goods or services are distributed to customers.

A specific region or location.

People who might buy a product or service.

Markets with high customer density, making it easier and more efficient to distribute goods.

How effectively a company can get its products to customers, considering factors like transportation, storage, communication, and negotiation.

Moving goods from one place to another, which is more efficient in congested markets due to shorter distances and potentially shared resources.

Storing goods in a way that's cost-effective, easier in congested markets because of greater demand and potential for shared warehouse space.

When consumers purchase large amounts of a product.

When consumers purchase small amounts of a product.

Consumers select and pay for products without assistance.

Consumers rely on salespeople to help them find and choose products.

Consumers purchase everything they need in one location.

Consumers buy items from multiple shops.

Unplanned purchases made on the spot, often influenced by emotions or visual appeal.

Consumers carefully consider their options before making a purchase.

A store design that encourages customers to see more merchandise in a shorter time, like a racetrack.

Customers are exposed to the most products possible in a store.

Customers spend less time browsing in a store, but see more products due to the racetrack layout.

Changes in factors like market geography or technology can affect businesses and strategies.

The location and distribution of markets and consumers, which can change over time.