Marketing Chapter 6: Segmentation and Targeting

<p>Concentrated strategy (C)</p> Signup and view all the answers

<p>Customer benefits sought and usage patterns (A)</p> Signup and view all the answers

<p>Differentiated marketing (D)</p> Signup and view all the answers

<p>Geographic location of potential customers (D)</p> Signup and view all the answers

<p>Market segmentation (D)</p> Signup and view all the answers

<p>The target market should be easy to access through distribution channels. (C), The target market should understand the product's benefits. (D)</p> Signup and view all the answers

<p>The segment should represent a significant portion of the market. (D)</p> Signup and view all the answers

<p>Consumer purchasing patterns and behaviors. (C)</p> Signup and view all the answers

<p>Will the segment respond positively to our marketing mix? (A)</p> Signup and view all the answers

<p>Segments should have clear boundaries and involvement criteria. (B)</p> Signup and view all the answers

<p>It combines geographic and demographic data. (A)</p> Signup and view all the answers

<p>It enhances the understanding of consumer motivations and preferences. (D)</p> Signup and view all the answers

<p>Segments must have the potential for long-term sustainability and profitability. (A)</p> Signup and view all the answers

<p>Understanding how consumers perceive themselves (D)</p> Signup and view all the answers

<p>Hold conservative belief systems (B)</p> Signup and view all the answers

<p>Self-esteem (B)</p> Signup and view all the answers

<p>Experiencers (D)</p> Signup and view all the answers

<p>Psychographic segmentation (C)</p> Signup and view all the answers

<p>Concerned for safety and security (B)</p> Signup and view all the answers

<p>Practical people with constructive skills (A)</p> Signup and view all the answers

<p>By analyzing local demographic trends (D)</p> Signup and view all the answers

<p>It offers comprehensive demographic insights (A)</p> Signup and view all the answers

<p>Grouping consumers according to their purchasing habits (C)</p> Signup and view all the answers

Characteristics used to divide a market into distinct groups of customers.

Dividing the market based on location (countries, regions, cities, etc.).

Dividing the market based on age, gender, income, education, occupation, and other measurable characteristics.

Dividing the market based on lifestyle, personality, and values.

Dividing the market based on how customers use a product or service (benefits sought, usage, loyality).

Choosing which market segments to serve.

Marketing to the entire market with one marketing mix.

Creating a clear, distinctive, and desirable image of a product or service in the minds of target customers.

The average amount of money earned by a household.

Analyzing segment features (identifiable, unique, require different marketing) to target the market.

Clearly defined groups within a market.

Different from other segments in their needs and preferences.

Customers who can be communicated with and buy the product/service.

The combination of tools a company uses to meet the needs of its target market.

The typical income of households in a certain group/area.

Large enough and profitable to justify the effort of satisfying the customers.

A framework for classifying consumers based on their motivations and resources.

Successful, sophisticated, and take-charge people who are open to new ideas and technology.

Well-educated, mature, and satisfied customers who value stability and respect authority.

Goal-oriented professionals who value career and family success.

Hold conservative beliefs and value family, religion, and community.

Want a better life, seek trendy products motivated by money.

Trendy, fun-loving, and impulsive consumers seeking novelty and excitement.

Practical people with constructive skills who value self-sufficiency.