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Questions and Answers
What is the primary goal of targeting in marketing?
What is the main difference between mass marketing and target marketing?
What is the term for a company's ability to meet each customer's individual requirements on a mass basis?
What is the focus of strategic targeting?
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What is a key factor in evaluating target compatibility?
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What is a key factor in evaluating target attractiveness?
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What is the primary goal of targeting market segments?
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What is the main purpose of developing a customer profile?
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What is the concept of customer value based on?
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What is the primary purpose of market segmentation?
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What is the primary focus of niche marketing?
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What is the purpose of CVA (Customer Value Analysis)?
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