Marketing Chapter 13: Retailing Strategies

Retailing is the set of business activities that adds value to products by meeting customer expectations at the end of the supply chain.

Retailers that a company collaborates with to distribute products.

A critical aspect of business strategy involving establishing partnerships with retailers based on factors like channel structure, customer expectations, and power dynamics (brand reputation, manufacturer vs. retailer power).

A strategy using multiple retail channels such as stores, catalogs, and online to improve customer experience. This can be done by enhancing communication and service consistency through integration of communication across various channels.

The plan of operations within a retail business, aiming to build value based on the Four Ps (product, price, promotion, place).

The specific group of customers a manufacturer aims to reach with its products.

Businesses or individuals involved in getting products from manufacturers to consumers.

A food retailer primarily selling grocery items, meats, and produce, often with a limited selection of non-food items.

A large supermarket with a wider range of food and non-food items.

A small store offering limited items at convenient locations, often with quicker checkouts.

Larger companies may avoid supply chain intermediaries to gain more control and efficiency, and save money.

Different types of food retailers exist, including conventional supermarkets, big-box food retailers, and convenience stores, each with its own characteristics.

Detailed descriptions of retailer types like conventional supermarkets, big-box food retailers, and convenience stores, highlighting product offerings and store formats.

Retail stores offering a wide variety of goods at low prices with limited customer service.

Retailers focusing on a limited selection of related products, often in a smaller space.

Stores offering a narrow product range but deep assortment within that category.

A plan that outlines how a retailer will reach its target market using the product, price, promotion, place, and personnel elements.

The selection of goods offered by a retailer that helps differentiate them from competitors.

Brands developed and sold exclusively by a retailer to differentiate their merchandise.

Distinct groups of customers with similar needs and preferences that retailers target.