Marketing Channels Quiz

A set of organizations that make a product available to consumers.

Firms supplying raw materials and components for production.

Marketing and distribution channels that reach the consumer.

Another term for marketing channel that focuses on product delivery.

A system that includes various partners to create and deliver value.

Roles performed by marketing channels like delivery and storage.

Management of the flow of goods from point of origin to point of consumption.

Coordinating supply chain activities to enhance efficiency.

The overall effectiveness of all channel firms working together smoothly.

Marketing systems where a firm uses two or more channels to reach customers.

Cutting out marketing intermediaries or replacing them with new ones.

Emergence of new channels that replace traditional ones due to innovation.

Evaluating what customers require to design effective marketing channels.

Goals that a company aims to achieve through its marketing channels.

Different options available for a company to distribute its products.

The process of creating effective channels by analyzing needs and alternatives.

Intermediaries transform products into assortments desired by consumers and bridge gaps in time, place, and ownership.

Channel levels refer to layers of intermediaries involved in bringing products and ownership closer to the buyer.

A marketing channel with no intermediary levels, allowing producers to reach consumers directly.

A marketing channel that contains one or more intermediary levels between producer and consumer.

Channel members are connected through physical flow, flow of ownership, payment flow, information flow, and promotion flow.

Channel members perform functions such as information, promotion, negotiation, matching, distribution, financing, and risk-taking.

The process of transporting products from the producer to the consumer.

Channel members assume risks related to the selling of products, such as inventory and market changes.

Understanding what consumers desire from a channel and identifying market segments.

Different channel members exist to carry out distribution tasks effectively.

A strategy aiming to distribute products through as many outlets as possible.

A distribution strategy that allows only one intermediary to sell a product in a specific area.

A distribution strategy where products are available at selected stores, not everywhere.

Agreements on pricing, sales conditions, territory rights, and specific services between producers and intermediaries.

Assessing different channel options to determine the best fit for market needs.