Podcast
Play an AI-generated podcast conversation about this lesson
Download our mobile app to listen on the go
Get App
Questions and Answers
How do some manufacturers define the marketing channel?
How do some manufacturers define the marketing channel?
- As the collection of Web sites used by consumers when shopping online
- As the path taken by the title to goods through various agencies
- As a loose coalition of business firms banded together for trade
- As the movement of products through intermediaries (correct)
From the perspective of wholesalers or retailers, what is considered the marketing channel delineator?
From the perspective of wholesalers or retailers, what is considered the marketing channel delineator?
- The collection of Web sites used by consumers
- The path taken by a product from producer to consumer
- The movement of products through intermediaries
- The flow of the title to goods (correct)
How do consumers typically perceive the marketing channel in online shopping?
How do consumers typically perceive the marketing channel in online shopping?
- As a loose coalition of business firms banded together for trade
- As the collection of Web sites they use when shopping online (correct)
- As the movement of products through intermediaries
- As the path taken by a product from producer to consumer
What causes much of the confusion around defining the marketing channel?
What causes much of the confusion around defining the marketing channel?
Signup and view all the answers
How might a researcher observing the marketing channel describe it?
How might a researcher observing the marketing channel describe it?
Signup and view all the answers
What is one aspect that causes differing perspectives on defining the marketing channel?
What is one aspect that causes differing perspectives on defining the marketing channel?
Signup and view all the answers
Flashcards are hidden until you start studying
