Podcast
Questions and Answers
How do some manufacturers define the marketing channel?
How do some manufacturers define the marketing channel?
From the perspective of wholesalers or retailers, what is considered the marketing channel delineator?
From the perspective of wholesalers or retailers, what is considered the marketing channel delineator?
How do consumers typically perceive the marketing channel in online shopping?
How do consumers typically perceive the marketing channel in online shopping?
What causes much of the confusion around defining the marketing channel?
What causes much of the confusion around defining the marketing channel?
Signup and view all the answers
How might a researcher observing the marketing channel describe it?
How might a researcher observing the marketing channel describe it?
Signup and view all the answers
What is one aspect that causes differing perspectives on defining the marketing channel?
What is one aspect that causes differing perspectives on defining the marketing channel?
Signup and view all the answers