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How do some manufacturers define the marketing channel?
How do some manufacturers define the marketing channel?
- As the collection of Web sites used by consumers when shopping online
- As the path taken by the title to goods through various agencies
- As a loose coalition of business firms banded together for trade
- As the movement of products through intermediaries (correct)
From the perspective of wholesalers or retailers, what is considered the marketing channel delineator?
From the perspective of wholesalers or retailers, what is considered the marketing channel delineator?
- The collection of Web sites used by consumers
- The path taken by a product from producer to consumer
- The movement of products through intermediaries
- The flow of the title to goods (correct)
How do consumers typically perceive the marketing channel in online shopping?
How do consumers typically perceive the marketing channel in online shopping?
- As a loose coalition of business firms banded together for trade
- As the collection of Web sites they use when shopping online (correct)
- As the movement of products through intermediaries
- As the path taken by a product from producer to consumer
What causes much of the confusion around defining the marketing channel?
What causes much of the confusion around defining the marketing channel?
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How might a researcher observing the marketing channel describe it?
How might a researcher observing the marketing channel describe it?
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What is one aspect that causes differing perspectives on defining the marketing channel?
What is one aspect that causes differing perspectives on defining the marketing channel?
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