Marketing Campaign Insight Quiz
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Marketing Campaign Insight Quiz

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@ComplimentaryManticore

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Questions and Answers

What was the main theme of the marketing campaign discussed in the text?

  • Selling a new mobile game
  • Promoting safety on train tracks (correct)
  • Launching a new music album
  • Encouraging people to travel by train more often

    • Which agency was responsible for creating the 'Dumb Ways to Die' campaign?

  • Apple
  • Cannes
  • Android
  • McCann (correct)

    • What contributed significantly to the success of the 'Dumb Ways to Die' campaign according to the text?

  • Limited availability on app stores
  • Serious and authoritative messaging
  • Engaging content with catchy tunes and animated characters (correct)
  • High pricing for the game

    • What did the text suggest the campaign creators understood about their target audience?

    <p>Young people prefer fun and viral content over serious messaging</p> Signup and view all the answers

    Why does the text mention that the 'Dumb Ways to Die' campaign had over 50 million downloads on Android and 75 million downloads on Apple?

    <p>To highlight the number of downloads on different platforms</p> Signup and view all the answers

    What accomplishment did the 'Dumb Ways to Die' campaign achieve in relation to the App Store?

    <p>It reached the number one spot</p> Signup and view all the answers

    How did the text describe the overall impact of the 'Dumb Ways to Die' campaign?

    <p>'Dumb Ways to Die' became a phenomenon</p> Signup and view all the answers

    What element of the 'Dumb Ways to Die' campaign does the text highlight as crucial for reaching the target audience?

    <p>Understanding what engages young people</p> Signup and view all the answers

    'Dumb Ways to Die' won several awards at which prestigious event mentioned in the text?

    <p>Cannes Lion Awards</p> Signup and view all the answers

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