Podcast
Questions and Answers
What was the main theme of the marketing campaign discussed in the text?
What was the main theme of the marketing campaign discussed in the text?
- Selling a new mobile game
- Promoting safety on train tracks (correct)
- Launching a new music album
- Encouraging people to travel by train more often
Which agency was responsible for creating the 'Dumb Ways to Die' campaign?
Which agency was responsible for creating the 'Dumb Ways to Die' campaign?
- Apple
- Cannes
- Android
- McCann (correct)
What contributed significantly to the success of the 'Dumb Ways to Die' campaign according to the text?
What contributed significantly to the success of the 'Dumb Ways to Die' campaign according to the text?
- Limited availability on app stores
- Serious and authoritative messaging
- Engaging content with catchy tunes and animated characters (correct)
- High pricing for the game
What did the text suggest the campaign creators understood about their target audience?
What did the text suggest the campaign creators understood about their target audience?
Why does the text mention that the 'Dumb Ways to Die' campaign had over 50 million downloads on Android and 75 million downloads on Apple?
Why does the text mention that the 'Dumb Ways to Die' campaign had over 50 million downloads on Android and 75 million downloads on Apple?
What accomplishment did the 'Dumb Ways to Die' campaign achieve in relation to the App Store?
What accomplishment did the 'Dumb Ways to Die' campaign achieve in relation to the App Store?
How did the text describe the overall impact of the 'Dumb Ways to Die' campaign?
How did the text describe the overall impact of the 'Dumb Ways to Die' campaign?
What element of the 'Dumb Ways to Die' campaign does the text highlight as crucial for reaching the target audience?
What element of the 'Dumb Ways to Die' campaign does the text highlight as crucial for reaching the target audience?
'Dumb Ways to Die' won several awards at which prestigious event mentioned in the text?
'Dumb Ways to Die' won several awards at which prestigious event mentioned in the text?
