Marketing Basics: Understanding Markets
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Questions and Answers

What is the basis of bifurcation of markets?

  • Target audience and pricing strategy
  • Geographical location and infrastructure
  • Type of services and product quality
  • Type of product and quantity (correct)

    • What does the term 'market' encompass in modern times?

  • All sellers of goods and services
  • All wholesalers and retailers
  • All advertising agencies
  • All potential buyers of goods and services (correct)

    • What is the objective of the process of interaction between buyers and sellers?

  • To exchange goods and services (correct)
  • To transport goods
  • To advertise products
  • To manufacture goods

    • What are the activities involved in the process of marketing?

    <p>Planning, designing, packaging, and many more</p> Signup and view all the answers

    What is included in after sales activities in marketing?

    <p>Customer care and feedback</p> Signup and view all the answers

    What is the broader concept that encompasses various activities involved in the exchange of goods and services?

    <p>Marketing</p> Signup and view all the answers

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