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Questions and Answers
What is the basis of bifurcation of markets?
What is the basis of bifurcation of markets?
- Target audience and pricing strategy
- Geographical location and infrastructure
- Type of services and product quality
- Type of product and quantity (correct)
What does the term 'market' encompass in modern times?
What does the term 'market' encompass in modern times?
- All sellers of goods and services
- All wholesalers and retailers
- All advertising agencies
- All potential buyers of goods and services (correct)
What is the objective of the process of interaction between buyers and sellers?
What is the objective of the process of interaction between buyers and sellers?
- To exchange goods and services (correct)
- To transport goods
- To advertise products
- To manufacture goods
What are the activities involved in the process of marketing?
What are the activities involved in the process of marketing?
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What is included in after sales activities in marketing?
What is included in after sales activities in marketing?
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What is the broader concept that encompasses various activities involved in the exchange of goods and services?
What is the broader concept that encompasses various activities involved in the exchange of goods and services?
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