Marketing Basics Quiz

• The process of collaborating with suppliers and customers to create products
• The process of trading value for products
• The process of getting products to consumers
• The process of creating, communicating, delivering, and exchanging products (correct)

• Suppliers, customers, consumers, and society
• Collaborating, describing, optimizing, and trading
• Benefits, price, hassle, and value
• Creating, communicating, delivering, and exchanging (correct)

• The benefits buyers receive that meet their needs (correct)
• The time and effort consumers put into purchasing a product
• The collaboration between suppliers and customers
• The price consumers pay for a product

<p>Value = benefits received – [price + hassle] (D)</p> Signup and view all the answers

<p>The time and effort the consumer puts into the purchase (D)</p> Signup and view all the answers