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Questions and Answers
What is the primary goal of marketing?
What is the primary goal of marketing?
- To manipulate consumer behavior
- To identify customers and satisfy their needs (correct)
- To create a competitive market environment
- To maximize profits for the seller
Who typically conducts marketing?
Who typically conducts marketing?
- Retailers or manufacturers (correct)
- Individual consumers
- Non-profit organizations
- Government agencies
What are market orientations?
What are market orientations?
- Market research results
- Specific advertising channels
- Philosophies guiding market planning (correct)
- Consumer preferences
What influences the marketing mix?
What influences the marketing mix?
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What is the role of dedicated marketing firms?
What is the role of dedicated marketing firms?
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