Marketing Basics

To manipulate consumer behavior

To identify customers and satisfy their needs (correct)

To create a competitive market environment

To maximize profits for the seller

Retailers or manufacturers (correct)

Individual consumers

Non-profit organizations

Government agencies

Market research results

Specific advertising channels

Philosophies guiding market planning (correct)

Consumer preferences

<p>Environment, marketing research, target market characteristics</p> Signup and view all the answers

<p>Conduct specific marketing tasks on behalf of sellers</p> Signup and view all the answers