6 Questions
Define marketing according to the CIM.
Marketing is the management process responsible for identifying, anticipating and satisfying consumers’ requirements profitably.
Explain marketing according to Philip Kotler.
Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others.
What is the definition of marketing by the American Marketing Association?
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.
In Philip Kotler's view, what does marketing involve?
Marketing involves the art of creating and satisfying customers at a profit.
Does marketing exclusively mean selling and advertising?
No, marketing involves various aspects beyond just selling and advertising.
What are the core concepts of marketing according to the text?
The core concepts include needs, wants, and demands.
Learn the fundamentals of marketing, including identifying consumer needs, product management, communication, and promotion. Explore how marketing plays a key role in satisfying consumer requirements profitably.
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