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Questions and Answers
Define marketing according to the CIM.
Define marketing according to the CIM.
Marketing is the management process responsible for identifying, anticipating and satisfying consumers’ requirements profitably.
Explain marketing according to Philip Kotler.
Explain marketing according to Philip Kotler.
Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others.
What is the definition of marketing by the American Marketing Association?
What is the definition of marketing by the American Marketing Association?
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.
In Philip Kotler's view, what does marketing involve?
In Philip Kotler's view, what does marketing involve?
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Does marketing exclusively mean selling and advertising?
Does marketing exclusively mean selling and advertising?
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What are the core concepts of marketing according to the text?
What are the core concepts of marketing according to the text?
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