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Questions and Answers
Which of the following is NOT a part of the marketing mix?
Which of the following is NOT a part of the marketing mix?
- Price
- Product
- Promotion
- Profit (correct)
Which of the following is an example of direct marketing?
Which of the following is an example of direct marketing?
- TV advertising
- Billboard advertising
- Public relations
- Email marketing (correct)
What is the purpose of market segmentation?
What is the purpose of market segmentation?
- To reduce marketing costs
- To decrease customer loyalty
- To identify target markets (correct)
- To increase competition
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