Marketing and Salesmanship Quiz
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Questions and Answers

Which of the following is NOT a part of the marketing mix?

  • Price
  • Product
  • Promotion
  • Profit (correct)
  • Which of the following is an example of direct marketing?

  • TV advertising
  • Billboard advertising
  • Public relations
  • Email marketing (correct)
  • What is the purpose of market segmentation?

  • To reduce marketing costs
  • To decrease customer loyalty
  • To identify target markets (correct)
  • To increase competition
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