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Questions and Answers
What is the main objective of the course on Marketing and Pharmacoeconomics?
To introduce students to the concepts, analyses, and activities that comprise marketing, management, and practice in assessing and solving marketing problems.
Which of the following are considered as components covered in the course? (Select all that apply)
How many marks are allocated for the final exam?
50 marks
According to the American Marketing Association, marketing is an organizational function and set of processes for creating, communicating, and delivering ___ to customers.
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Which of the following statements is true about Marketing as an Economic Function?
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Marketing has dual objectives of profit-making and customer satisfaction.
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What are the three essential functions performed by societal marketing?
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Marketing is a system of interacting ___ activities.
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What is a key element necessary for being a successful marketer?
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ما هو الهدف الرئيسي من هذه الدورة؟
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التسويق هو فقط وظيفة قانونية.
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ما هي المكونات الرئيسية لتمويل الرعاية الصحية؟
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تسويق المنتجات يعتمد على فهم احتياجات ______.
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قم بربط خصائص التسويق مع وصفها:
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Study Notes
Course Objective
- Introduces concepts of marketing and management, focusing on problem-solving in marketing contexts.
- Explores health economics, market failures, and government intervention in health care.
- Covers health care financing components and strategies to control expenditures.
- Provides an overview of economic evaluations, including budget impact analyses.
Student Evaluation Methods
- Assessment consists of periodical exams, assignments, and a final exam, totaling 100 marks.
- Periodical exams (35 marks) held in weeks 3, 6, and 10; include a written exam based on prior lectures.
- Assignments (15 marks) evaluated in weeks 9 and 11.
- Final exam (50 marks) conducted in week 14.
Syllabus Highlights
- Week 1: Introduction to marketing and pharmacoeconomics.
- Week 2: Study of marketing strategies.
- Weeks 6-12: Different types of pharmacoeconomic analyses, including cost-minimization, cost-effectiveness, cost-utility, and cost-benefit analyses.
- Week 13: Revision of all topics covered.
- Week 14: Final exam.
Introduction to Marketing
- Marketing defined by the American Marketing Association as a function that creates, communicates, and delivers customer value while managing relationships effectively.
Nature of Marketing
- Economic Function: Involves all activities to deliver goods and services to consumers.
- Legal Process: Ownership of goods transitions, from seller to buyer.
- System of Interacting Activities: Engages with customers and stakeholders to generate profit and satisfaction.
- Managerial Function: Combines activities to profit through customer need satisfaction.
- Social Process: Understands consumer needs and efficiently manages product distribution and payment systems.
- Philosophy: Focuses on consumer orientation and satisfaction with dual goals of profit and consumer fulfillment.
The Main Idea
- Successful marketers must master essential skills, core functions, and tools of marketing, fostering competition and delivering consumer benefits.
Scope of Marketing
- Involves tracking trends and consumer attitudes to discern buying decisions, emphasizing the value creation and exchange process in marketing activities.
Course Objective
- Introduces concepts of marketing and management, focusing on problem-solving in marketing contexts.
- Explores health economics, market failures, and government intervention in health care.
- Covers health care financing components and strategies to control expenditures.
- Provides an overview of economic evaluations, including budget impact analyses.
Student Evaluation Methods
- Assessment consists of periodical exams, assignments, and a final exam, totaling 100 marks.
- Periodical exams (35 marks) held in weeks 3, 6, and 10; include a written exam based on prior lectures.
- Assignments (15 marks) evaluated in weeks 9 and 11.
- Final exam (50 marks) conducted in week 14.
Syllabus Highlights
- Week 1: Introduction to marketing and pharmacoeconomics.
- Week 2: Study of marketing strategies.
- Weeks 6-12: Different types of pharmacoeconomic analyses, including cost-minimization, cost-effectiveness, cost-utility, and cost-benefit analyses.
- Week 13: Revision of all topics covered.
- Week 14: Final exam.
Introduction to Marketing
- Marketing defined by the American Marketing Association as a function that creates, communicates, and delivers customer value while managing relationships effectively.
Nature of Marketing
- Economic Function: Involves all activities to deliver goods and services to consumers.
- Legal Process: Ownership of goods transitions, from seller to buyer.
- System of Interacting Activities: Engages with customers and stakeholders to generate profit and satisfaction.
- Managerial Function: Combines activities to profit through customer need satisfaction.
- Social Process: Understands consumer needs and efficiently manages product distribution and payment systems.
- Philosophy: Focuses on consumer orientation and satisfaction with dual goals of profit and consumer fulfillment.
The Main Idea
- Successful marketers must master essential skills, core functions, and tools of marketing, fostering competition and delivering consumer benefits.
Scope of Marketing
- Involves tracking trends and consumer attitudes to discern buying decisions, emphasizing the value creation and exchange process in marketing activities.
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Description
This quiz assesses your knowledge of marketing concepts in healthcare and pharmacoeconomics. It covers key components including marketing management, health economics, and market intervention strategies. Test your understanding of how these areas impact healthcare financing and market failures.
