Market Testing and Commercialization Strategies
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Questions and Answers

What is an important factor to consider when determining packaging materials?

  • Cost (correct)
  • Consumer preference
  • Product design
  • Shelf-life

    • What is a common use for paper and paperboard in packaging?

  • Electronics
  • Beverages
  • Snack products (correct)
  • Canned foods

    • What is a disadvantage of using paper for packaging?

  • Lack of protective qualities (correct)
  • Heavy weight
  • Difficulty in recycling
  • High cost

    • What is a benefit of using paper for packaging?

    <p>Low cost and lightweight</p> Signup and view all the answers

    What type of products are often packaged in paper with a sealed plastic bag inside?

    <p>Ready-to-eat cereals</p> Signup and view all the answers

    What is a common use for metal in the food industry?

    <p>Canning foods and drinks</p> Signup and view all the answers

    What is a consideration when determining the shelf-life of a product?

    <p>Packaging materials</p> Signup and view all the answers

    What is a type of metal commonly used in the food industry?

    <p>Chromium</p> Signup and view all the answers

    What is the primary purpose of conducting a market test?

    <p>To evaluate the quality of the product and gather consumer feedback</p> Signup and view all the answers

    What should a firm consider when setting up a processing facility?

    <p>Finding a location, building, equipment, utilities, and personnel</p> Signup and view all the answers

    What is the primary focus of product maintenance during commercialization?

    <p>Quality improvement and profit improvement</p> Signup and view all the answers

    What is a common method of marketing new products?

    <p>Savings coupons, national television advertisements, and internet advertisements</p> Signup and view all the answers

    Why is it important to keep in touch with store managers during a market test?

    <p>To determine who is buying the product and how it is displayed in the store</p> Signup and view all the answers

    What should be considered when evaluating consumer concerns during test marketing?

    <p>Potential defects in the product during processing, distribution, and display</p> Signup and view all the answers

    How can profit improvement be achieved without deterring potential consumers?

    <p>Cutting costs rather than raising the price of the product</p> Signup and view all the answers

    What is an important aspect of product commercialization?

    <p>Product promotion</p> Signup and view all the answers

    What is packaging considered as?

    <p>A form of marketing to consumers</p> Signup and view all the answers

    Who should be involved in discussing design, shape, and any special functions of the product?

    <p>Packaging engineers</p> Signup and view all the answers

    What is an important consideration for the shelf display of products in grocery stores?

    <p>Will the package be displayed by a hanger</p> Signup and view all the answers

    What is an example of a feature that a product's package may contain?

    <p>Easy open bags</p> Signup and view all the answers

    Why is it important to consider the ease of recycling some products?

    <p>Because consumers are becoming more environmentally conscious</p> Signup and view all the answers

    What category of food products includes water-in-oil emulsions of low- or high-fat content?

    <p>Dairy products and modifications</p> Signup and view all the answers

    What type of food products includes moist bakery products with surface containing free fat or oil?

    <p>Bakery products</p> Signup and view all the answers

    What is the primary function of packaging?

    <p>To promote the product to consumers</p> Signup and view all the answers

    Where did FADI ARAMOUNI earn his PhD in Food Science?

    <p>Louisiana State University</p> Signup and view all the answers

    What is one of FADI ARAMOUNI's responsibilities at Kansas State University?

    <p>Developing and maintaining a value-added extension program</p> Signup and view all the answers

    What award did FADI ARAMOUNI receive from the College of Agriculture?

    <p>The Graduate Teaching Award and the Builder Award</p> Signup and view all the answers

    What is one of the courses taught by FADI ARAMOUNI?

    <p>Research and Development of Food Products</p> Signup and view all the answers

    From which university did KATHRYN GODDARD DESCHENES receive her MS in Food Science?

    <p>Kansas State University</p> Signup and view all the answers

    What prize did KATHRYN GODDARD DESCHENES win in 2009?

    <p>Grand prize at Disney’s Healthy Snack for Children</p> Signup and view all the answers

    Where did KATHRYN GODDARD DESCHENES do an internship?

    <p>Kellogg’s in Battle Creek, Michigan</p> Signup and view all the answers

    What is KATHRYN GODDARD DESCHENES's current job title?

    <p>Regulatory Compliance Manager</p> Signup and view all the answers

    What is a characteristic of polypropylene?

    <p>It is more transparent than PET</p> Signup and view all the answers

    What is the primary purpose of aseptic processing?

    <p>To produce a sterile product and packaging</p> Signup and view all the answers

    What is a common use of polypropylene?

    <p>Making pouches and candy wrappers</p> Signup and view all the answers

    What is the purpose of vacuum packaging?

    <p>To reduce the amount of air in a packaging</p> Signup and view all the answers

    What is characteristic of modified atmosphere packaging?

    <p>The atmosphere is modified only at the time of packaging</p> Signup and view all the answers

    What is commonly used in controlled atmosphere packaging?

    <p>Fresh produce</p> Signup and view all the answers

    What is the temperature range of heat resistance for polypropylene?

    <p>Up to 133ºC</p> Signup and view all the answers

    What is the probability that a value falls within 1 standard deviation of the mean in a normal distribution?

    <p>68.26%</p> Signup and view all the answers

    What is the center of the standard normal distribution?

    <p>Mean of 0</p> Signup and view all the answers

    What is the procedure to help draw a conclusion about a certain parameter in an experiment?

    <p>Hypothesis test</p> Signup and view all the answers

    What is the probability that the interval of values obtained experimentally covers the true value of the parameter when α = 0.05?

    <p>95%</p> Signup and view all the answers

    What is the null hypothesis in an experiment?

    <p>The volumes of the cakes will be the same</p> Signup and view all the answers

    What is the area under the normal distribution curve equal to?

    <p>1</p> Signup and view all the answers

    What is the standard deviation of the standard normal distribution?

    <p>1</p> Signup and view all the answers

    What is the purpose of a hypothesis test?

    <p>To draw a conclusion about a certain parameter</p> Signup and view all the answers

    What type of products require special distribution needs?

    <p>Frozen and refrigerated foods</p> Signup and view all the answers

    What is an important factor to consider when setting up a processing facility?

    <p>Availability of water supply and sewage systems</p> Signup and view all the answers

    What is the primary purpose of considering shelf life?

    <p>To determine the product's distribution channels</p> Signup and view all the answers

    Why is it important to consider the conditions inside a processing facility?

    <p>To ensure the quality of the final product</p> Signup and view all the answers

    What is an important consideration when evaluating packaging materials?

    <p>Competitors' packaging materials</p> Signup and view all the answers

    What is a key aspect of product development?

    <p>Considering the product's safety risks</p> Signup and view all the answers

    What is a critical factor in determining a product's appeal?

    <p>Packaging design</p> Signup and view all the answers

    What is an important consideration when evaluating distribution channels?

    <p>Radius of distribution</p> Signup and view all the answers

    What is the primary purpose of the screening phase in product development?

    <p>To decide whether to invest time and money into a product venture</p> Signup and view all the answers

    How can companies generate ideas for new products?

    <p>By relying on consumer input and researcher suggestions</p> Signup and view all the answers

    What is a common practice in corporate idea generation?

    <p>Holding ideation sessions with participants from all departments</p> Signup and view all the answers

    What is a key factor in determining whether to invest in a product venture?

    <p>All of the above</p> Signup and view all the answers

    What is the primary benefit of thorough testing of product concepts?

    <p>To assist a firm in deciding whether to invest time and money into a venture</p> Signup and view all the answers

    What is a common source of ideas for new products?

    <p>All of the above</p> Signup and view all the answers

    What is the primary focus of the feasibility phase in product development?

    <p>To evaluate the technical feasibility of a product concept</p> Signup and view all the answers

    What is a key consideration during the screening phase of product development?

    <p>All of the above</p> Signup and view all the answers

    What is a significant risk factor in food products that can pose a threat to consumers' health?

    <p>All of the above</p> Signup and view all the answers

    What type of cost remains constant regardless of production levels?

    <p>Fixed cost</p> Signup and view all the answers

    What is the primary purpose of conducting a test market?

    <p>To test the product's potential for launch</p> Signup and view all the answers

    What is a key consideration when evaluating the financial viability of a new product?

    <p>Both fixed and variable costs</p> Signup and view all the answers

    Why is it important to examine variable costs carefully before launching a new product?

    <p>To set a profitable unit price</p> Signup and view all the answers

    What is the main cost associated with test marketing a new product?

    <p>Packaging and labeling materials</p> Signup and view all the answers

    What is the purpose of using pilot plants in test marketing?

    <p>To manufacture smaller batches of new products</p> Signup and view all the answers

    What is a significant risk associated with food products that can cause illness and death?

    <p>Pathogenic microorganisms</p> Signup and view all the answers

    Why is it important to consider the pH of a salsa during its production?

    <p>To determine the salsa's acidity level and its potential to support microbial growth</p> Signup and view all the answers

    What is the purpose of sample variance and standard deviation in statistical analysis?

    <p>To measure the 'spread of the sample'</p> Signup and view all the answers

    What is the primary benefit of using a well-designed experiment in food product development?

    <p>It saves money and is easier to analyze</p> Signup and view all the answers

    What is the reason for considering differences less than 1 log as insignificant in microbial growth?

    <p>Due to the nature of microbial growth</p> Signup and view all the answers

    What is the purpose of estimation in statistical analysis?

    <p>To use a sample to provide information about the population</p> Signup and view all the answers

    What is the primary focus of experimental design in food product development?

    <p>All of the above</p> Signup and view all the answers

    What is the purpose of using a sample mean in statistical analysis?

    <p>To estimate the population mean</p> Signup and view all the answers

    What is the primary benefit of using statistical analysis in food product development?

    <p>To provide confidence in the reliability of the collected data</p> Signup and view all the answers

    Study Notes

    Market Testing and Commercialization

    • Provide questionnaires for consumers to evaluate product quality
    • Keep in touch with store managers and conduct frequent trips to determine product sales and display
    • Keep a detailed record of market testing and analyze data to determine if commercialization should proceed

    Commercialization

    • Set up a processing facility, considering factors such as location, building, equipment, utilities, and personnel
    • Take into account consumer concerns from market testing and conduct a second test if necessary
    • Product promotion is an integral part of commercialization, including strategies such as savings coupons, national TV advertisements, internet ads, and product placement
    • Product maintenance should focus on quality improvement and profit improvement, including cost reduction and process efficiency

    Packaging and Design Requirements

    • Packaging is a form of marketing to consumers
    • Considerations include shelf display requirements, packaging materials, and special features such as easy open or resealable packaging
    • Packaging engineers should be involved in discussing design, shape, and special functions
    • Packaging is a marketing tool, and important factors include determining when packaging materials will be needed and when they can be provided

    Packaging Materials

    • Paper and paperboard are widely used for packaging, offering low cost and light weight, but lacking protective qualities
    • Metal is commonly used in canned foods, drinks, and metalized films, with excellent water vapor and liquid containment properties
    • Polypropylene is better as a barrier against water vapor than PET, with more stiffness and transparency, but is more difficult to fabricate
    • Aseptic packaging is used for soups, juices, and other liquid products, with sterilization through heat, chemical treatments, or irradiation
    • Modified and controlled atmosphere packaging (MAP and CAP) change the atmosphere in which the food is exposed during its shelf-life, to extend sensory properties and shelf-life

    Author Biographies

    • Fadi Aramouni: Professor of Food Science at Kansas State University, with expertise in food product development and extension programs
    • Kathryn Goddard Deschenes: Regulatory compliance manager, with experience in food product development, ingredients, and packaging technologies
    • Katie Altstadt: Editor and publisher, with a background in fiction writing and newsletter editing

    Overview of Food Product Development

    • Small companies often rely on outside resources, such as universities and independent laboratories, to develop successful products.
    • Idea generation involves gathering information about trending ingredients, consumer wants, and new product releases by other companies.

    Idea Generation

    • Companies use varying techniques to generate ideas for new products, including marketing teams, researcher input, and consumer input.
    • Ideas can also come from ideation sessions with participants from all departments.
    • Idea generation should be completed by gathering information about trending ingredients and consumer wants.

    Screening

    • Screening is the most critical step in a product development project.
    • It involves thorough testing of product concepts to decide whether to invest time and money into a venture or abandon efforts completely.
    • Project ideas should be congruent with organizational goals.

    Facility Considerations

    • Facilities available for processing should be considered, including water supply, sewage systems, and temperature and humidity control.
    • Facilities in areas with high humidity and heat in the summer may need to modify operating conditions to produce quality foods.

    Packaging

    • Packaging is an important part of a consumer’s appeal for a product, especially with first-time purchases.
    • It is important to consider how consumers will view the packaging and if it will convey the product’s quality goals.

    Distribution

    • Products that require special distribution needs include frozen and refrigerated foods.
    • Organizations should consider the cost of special distribution and the radius in which the product will be available.

    Shelf Life

    • Shelf life is the determination of how long a product will hold its quality as perceived by customers.
    • Shelf life can be determined through the use of accelerated or real-time testing.

    Safety

    • New product developers should consider the safety risks of their products, including history of outbreaks and published safety risks of certain product categories.
    • Products are susceptible to the growth of spoilage and pathogenic microorganisms, allergens, and physical contaminants.

    Finances

    • Before a food product is created for sale, an understanding of all production and marketing costs is required.
    • A detailed cost analysis should be made prior to manufacture, including fixed costs and variable costs.

    Test Marketing

    • Should screening and feasibility tests indicate a product’s potential for launch, the next logical step is development of the product and test marketing.
    • Large companies rely on pilot plants to manufacture smaller batches of new food products for test marketing.

    Sensory Analysis and Consumer Evaluation

    • Statistics and experimental design are essential in successful food product development projects.
    • The design of experiments provides confidence that the information collected is reliable.

    Statistics Basics

    • A random sample implies that each sample in the population has an equal chance of being selected.
    • Sample mean and sample variance are measures of the central tendency and spread of the sample.

    Experimental Designs

    • The design of experiments is essential in successful food product development projects.
    • Well-designed studies save money and are easier to analyze.
    • Experimental design is used mostly in formulating product, process development, sensory testing, and test market analysis.

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    Methods for Developing New Food Products PDF

    Description

    This quiz covers the process of market testing and commercialization of a product, including evaluating product quality, analyzing sales data, and setting up a processing facility.

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