30 Questions
What is the main difference between quantitative and qualitative analysis?
Quantitative analysis involves precise measurement while qualitative analysis does not.
When would exploratory research be typically used?
To perform literature searches and case studies.
What is the primary goal of Descriptive Research?
To describe current conditions and relationships.
Which type of research seeks to find the cause and effect relationship between variables affecting market conditions?
Causal Research
Why is social analysis frequently qualitative?
Because it does not require quantification for understanding.
What type of research uses historical approaches in collecting and interpreting data?
Historical Design
What is the purpose of conducting a marketing research according to the text?
To define and determine the need for a target market
Which aspect is analyzed in the market study regarding the response of the market to the product proposal?
Supply and demand condition for the environment/industry
What is a key component to develop competency in, according to the learning objectives mentioned in the text?
Designing a marketing plan/program
Why is it important to define and determine the need for a target market?
To identify potential marketability and profitability
Which activity helps in determining the likely demand and supply levels to work on according to the text?
Analyzing past and future demand and supply levels
What does the market study cover with regard to the environment/industry related to the business project or product?
Supply and demand condition analysis
What are the key factors to be considered when choosing a sampling technique?
The size of the population, study population, margin of error, and proportion of the study population used
Who are the respondents of a study?
The individuals who reply to a survey or set of questions
Where can one find information on population, housing, industry, and trade?
Bureau of Census and Statistics
Which organization is a suitable source for records of vehicles like cars, trucks, and motorcycles?
Land Transportation Commission
Where can one obtain information on enrolment and graduate records?
Department of Education and its regional offices
For records of criminal cases, which organization would be most appropriate to contact?
Police regencies and offices
How much worth of purchase is required to avail free gift wrapping?
$500
Under what conditions can a product be replaced?
If it's in the wrong size or defective
How many days are allowed for product returns after purchase?
7 days
What is not accepted when it comes to the customer's negligence of the product?
Returns
How many white dresses are allowed for fitting at the same time?
Three
What pricing strategy is used by the dress shop to set the price of products?
Cost Plus Strategy
What is the focus of the information provided in the text?
Exploring the demographic profile of the target market
Which aspect does the text NOT cover in relation to competitor analysis?
Advertising expenditure
What is the purpose of the General Marketing Plan mentioned in the text?
To promote feasibility studies for potential investors
Which distribution strategy is NOT mentioned in the text?
Sell through exclusive partnership with competitors
What information does the text NOT provide regarding the target market?
Personal interests
What conditions can be included in the General Marketing Plan according to the text?
'Other requirements and conditions' deemed necessary
Explore concepts related to target market, marketing research, and marketing plan in this chapter. Analyze supply-demand situations, evaluate marketing programs, and examine the response of target markets to product proposals. Understand how demand and supply conditions impact business projects or products.
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