Podcast
Questions and Answers
What is the main difference between quantitative and qualitative analysis?
What is the main difference between quantitative and qualitative analysis?
- Qualitative analysis is based on causal hypotheses while quantitative analysis is not.
- Quantitative analysis is frequently used in social research while qualitative analysis is not.
- Quantitative analysis involves precise measurement while qualitative analysis does not. (correct)
- Quantitative analysis uses descriptive statistics while qualitative analysis does not.
When would exploratory research be typically used?
When would exploratory research be typically used?
- To determine cause and effect relationships between variables.
- To answer questions about the past using historical approaches.
- To describe issues related to future demands of a product.
- To perform literature searches and case studies. (correct)
- To analyze and evaluate reasons for the occurrence of an event.
What is the primary goal of Descriptive Research?
What is the primary goal of Descriptive Research?
- To analyze population data.
- To understand the cause and effect between variables.
- To describe current conditions and relationships. (correct)
- To predict future demand for a product.
Which type of research seeks to find the cause and effect relationship between variables affecting market conditions?
Which type of research seeks to find the cause and effect relationship between variables affecting market conditions?
Why is social analysis frequently qualitative?
Why is social analysis frequently qualitative?
What type of research uses historical approaches in collecting and interpreting data?
What type of research uses historical approaches in collecting and interpreting data?
What is the purpose of conducting a marketing research according to the text?
What is the purpose of conducting a marketing research according to the text?
Which aspect is analyzed in the market study regarding the response of the market to the product proposal?
Which aspect is analyzed in the market study regarding the response of the market to the product proposal?
What is a key component to develop competency in, according to the learning objectives mentioned in the text?
What is a key component to develop competency in, according to the learning objectives mentioned in the text?
Why is it important to define and determine the need for a target market?
Why is it important to define and determine the need for a target market?
Which activity helps in determining the likely demand and supply levels to work on according to the text?
Which activity helps in determining the likely demand and supply levels to work on according to the text?
What does the market study cover with regard to the environment/industry related to the business project or product?
What does the market study cover with regard to the environment/industry related to the business project or product?
What are the key factors to be considered when choosing a sampling technique?
What are the key factors to be considered when choosing a sampling technique?
Who are the respondents of a study?
Who are the respondents of a study?
Where can one find information on population, housing, industry, and trade?
Where can one find information on population, housing, industry, and trade?
Which organization is a suitable source for records of vehicles like cars, trucks, and motorcycles?
Which organization is a suitable source for records of vehicles like cars, trucks, and motorcycles?
Where can one obtain information on enrolment and graduate records?
Where can one obtain information on enrolment and graduate records?
For records of criminal cases, which organization would be most appropriate to contact?
For records of criminal cases, which organization would be most appropriate to contact?
How much worth of purchase is required to avail free gift wrapping?
How much worth of purchase is required to avail free gift wrapping?
Under what conditions can a product be replaced?
Under what conditions can a product be replaced?
How many days are allowed for product returns after purchase?
How many days are allowed for product returns after purchase?
What is not accepted when it comes to the customer's negligence of the product?
What is not accepted when it comes to the customer's negligence of the product?
How many white dresses are allowed for fitting at the same time?
How many white dresses are allowed for fitting at the same time?
What pricing strategy is used by the dress shop to set the price of products?
What pricing strategy is used by the dress shop to set the price of products?
What is the focus of the information provided in the text?
What is the focus of the information provided in the text?
Which aspect does the text NOT cover in relation to competitor analysis?
Which aspect does the text NOT cover in relation to competitor analysis?
What is the purpose of the General Marketing Plan mentioned in the text?
What is the purpose of the General Marketing Plan mentioned in the text?
Which distribution strategy is NOT mentioned in the text?
Which distribution strategy is NOT mentioned in the text?
What information does the text NOT provide regarding the target market?
What information does the text NOT provide regarding the target market?
What conditions can be included in the General Marketing Plan according to the text?
What conditions can be included in the General Marketing Plan according to the text?
