Market Sizing and Pricing Strategies
24 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the pricing for full length Boost?

  • €100+
  • €150+
  • €80+
  • €120+ (correct)

    • What is the scope of BOS and Originals for SS22+?

  • Only Originals
  • All BOS, Originals & Styles (correct)
  • Only BOS
  • BOS & Originals

    • What is the technology concept for Boost?

  • BOOST Technology
  • BOOST Innovation
  • BOOST Design
  • Technology Concept > BOOST (correct)

    • What is the direction for commercial distribution in 2022?

    <p>Brand driven and commercial distribution</p> Signup and view all the answers

    What is the market size growth rate applied in the market size calculation?

    <p>CAGR of 6.9%</p> Signup and view all the answers

    What is the scope of key documents?

    <p>IDENTITY &amp; BRANDING, CREATIVE DIRECTION, TECH GUIDELINE, MATERIAL TOOLBOX, CONCEPT ROADMAP</p> Signup and view all the answers

    What is the market size of 2022 in EUR at retail value?

    <p>2022 Market Size</p> Signup and view all the answers

    What is the forecast source for 2021?

    <p>SS21 Marketing Forecast</p> Signup and view all the answers

    What is the name of the new language introduced by the brand?

    <p>Future of Endurance</p> Signup and view all the answers

    What is the price of each model with visual distinction?

    <p>€180</p> Signup and view all the answers

    What is the purpose of launching ZX Workshop and ZX Journey?

    <p>To support the heroes of innovation territory</p> Signup and view all the answers

    What is the benefit of utilizing new RF molding technology?

    <p>To gain experience of new process</p> Signup and view all the answers

    What is the name of the new franchise launched by the brand?

    <p>Urban Boost</p> Signup and view all the answers

    What is the purpose of introducing new SolarBoost?

    <p>To define the future of Boost in Originals</p> Signup and view all the answers

    What is the estimated total FTW sports wear market in terms of net sales?

    <p>152bn</p> Signup and view all the answers

    What is the price point for the 'Better & Best' consumer type?

    <p>$120-180</p> Signup and view all the answers

    What is the strategy for SS21 in terms of BOOST?

    <p>Re-establish Boost credibility</p> Signup and view all the answers

    What is the estimated net quantity for the technical FTW market?

    <p>53bn</p> Signup and view all the answers

    What is the focus of the consumer type in terms of product design?

    <p>Based on product</p> Signup and view all the answers

    What is the strategy for FW22 in terms of BOOST ID?

    <p>Roll out new Boost ID in BOS</p> Signup and view all the answers

    What is the source of the market sizing model used?

    <p>Inhouse Market sizing model</p> Signup and view all the answers

    What is the purpose of the 'Boost icon' launched in SS22?

    <p>To showcase the next generation of Boost ID</p> Signup and view all the answers

    What is the estimated net sales for the 'Better & Best' consumer type?

    <p>NS &gt; 3bn/yr</p> Signup and view all the answers

    What is the launch associated with the introduction of 'Linear Energy Point'?

    <p>UB21</p> Signup and view all the answers

    Study Notes

    FTW Sports Market Overview

    • Total FTW Sports Market size: 152bn (retail value)
    • Technical FTW Market size: 53bn (net sales), 41bn (net quantity)
    • Better and Best segment: 14bn (net sales)

    Boost Strategy

    • Overarching strategy: Re-establish Boost credibility, launch JetBoost, and introduce new Boost ID
    • SS21: Launch UB21 with LEP, simplify Boost structure
    • FW21: Launch new Boost icon, expand RF technology, and evolve Boost language
    • SS22: Roll out new Boost ID, create Originals Boost language
    • 2023: Introduce Boost Extreme as high-performance Boost

    Parameters

    • Pricing: €120+ for full length Boost, €100+ for half length Boost
    • Scope: All BOS, Originals, and Styles for Boost, expanding to RF technology
    • Segmentation: Brand driven distribution, expanding to commercial distribution

    Concept Strategy

    • Technology Concept: BOOST
    • Key documents: Identity & Branding, Creative Direction, Tech Guideline, Material Toolbox, Concept Roadmap

    Insights

    • 2022 Market Size: 152bn (retail value), with 6.9% CAGR growth rate
    • KPIs: 300k utilizing new RF molding, launching new urban Boost franchise
    • Consumer insights: "I shouldn't have to choose between performance and comfort"

    Studying That Suits You

    Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

    Quiz Team

    Description

    This quiz assesses your understanding of market sizing models and pricing strategies based on 2019 data and BU feedbacks from Roadmap. Test your knowledge of business and market analysis.

    More Like This

    Use Quizgecko on...
    Browser
    Open
    Browser
    Browser