Market Segments Identification
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Questions and Answers

What is the key to marketing success according to the text?

  • Fulfilling the needs of career-minded professionals
  • Having diverse revenue streams
  • Establishing as the premier professional networking site
  • Identifying and uniquely satisfying the right market segments (correct)

    • What distinguishes LinkedIn from other social networks?

  • Being the first major social network to issue an IPO
  • Establishing itself as a premier professional networking site
  • Targeting a different audience than most other social networks
  • Diverse revenue streams driven by distinct customer segments (correct)

    • What was LinkedIn's vision according to the text?

  • To create economic opportunity for every professional in the world (correct)
  • To fulfill the needs of career-minded professionals
  • To establish itself as the premier professional networking site
  • To issue an IPO and become a major social network

    • Which customer segment drives LinkedIn's largest and fastest-growing business?

    <p>Corporate recruiters who buy special search tools from its talent solutions unit</p> Signup and view all the answers

    What did LinkedIn target differently compared to most other social networks?

    <p>A different audience than most other social networks</p> Signup and view all the answers

    What is the key to marketing success, according to the text?

    <p>Identifying and uniquely satisfying the right market segments</p> Signup and view all the answers

    What distinguishes LinkedIn from other social networks?

    <p>It has diverse revenue streams driven by three distinct customer segments</p> Signup and view all the answers

    What did LinkedIn target differently compared to most other social networks?

    <p>A different audience than most other social networks</p> Signup and view all the answers

    Which customer segment drives LinkedIn's largest and fastest-growing business?

    <p>Corporate recruiters who buy special search tools from its talent solutions unit</p> Signup and view all the answers

    What was LinkedIn's vision according to the text?

    <p>&quot;...to create economic opportunity for every professional in the world.&quot;</p> Signup and view all the answers

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