Market Segments Identification

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Questions and Answers

What is the key to marketing success according to the text?

  • Fulfilling the needs of career-minded professionals
  • Having diverse revenue streams
  • Establishing as the premier professional networking site
  • Identifying and uniquely satisfying the right market segments (correct)

What distinguishes LinkedIn from other social networks?

  • Being the first major social network to issue an IPO
  • Establishing itself as a premier professional networking site
  • Targeting a different audience than most other social networks
  • Diverse revenue streams driven by distinct customer segments (correct)

What was LinkedIn's vision according to the text?

  • To create economic opportunity for every professional in the world (correct)
  • To fulfill the needs of career-minded professionals
  • To establish itself as the premier professional networking site
  • To issue an IPO and become a major social network

Which customer segment drives LinkedIn's largest and fastest-growing business?

<p>Corporate recruiters who buy special search tools from its talent solutions unit (C)</p> Signup and view all the answers

What did LinkedIn target differently compared to most other social networks?

<p>A different audience than most other social networks (C)</p> Signup and view all the answers

What is the key to marketing success, according to the text?

<p>Identifying and uniquely satisfying the right market segments (D)</p> Signup and view all the answers

What distinguishes LinkedIn from other social networks?

<p>It has diverse revenue streams driven by three distinct customer segments (A)</p> Signup and view all the answers

What did LinkedIn target differently compared to most other social networks?

<p>A different audience than most other social networks (D)</p> Signup and view all the answers

Which customer segment drives LinkedIn's largest and fastest-growing business?

<p>Corporate recruiters who buy special search tools from its talent solutions unit (A)</p> Signup and view all the answers

What was LinkedIn's vision according to the text?

<p>&quot;...to create economic opportunity for every professional in the world.&quot; (D)</p> Signup and view all the answers

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