Market Segmentation Quiz

Producing and distributing standardized products with a single marketing program

Creating a marketing mix for a specific customer segment

Grouping customers based on their preferences

The art of dividing the market (correct)

A group of customers with diverse preferences

A group of customers whose expected reactions are similar for a given marketing mix (correct)

A market divided based on geographic locations

A standardized product produced and distributed with a single marketing program

Marketing based on individual customer preferences

Customized products for each customer segment

Standardized product produced and distributed with a single marketing program or the same marketing mix (correct)

Creating diverse marketing programs for different customer segments

<p>Customers within a segment have similar preferences</p> Signup and view all the answers

<p>Customers have diverse and varied preferences</p> Signup and view all the answers