Market Segmentation Quiz

• Producing and distributing standardized products with a single marketing program
• Creating a marketing mix for a specific customer segment
• Grouping customers based on their preferences
• The art of dividing the market (correct)

• A group of customers with diverse preferences
• A group of customers whose expected reactions are similar for a given marketing mix (correct)
• A market divided based on geographic locations
• A standardized product produced and distributed with a single marketing program

• Marketing based on individual customer preferences
• Customized products for each customer segment
• Standardized product produced and distributed with a single marketing program or the same marketing mix (correct)
• Creating diverse marketing programs for different customer segments

<p>Customers within a segment have similar preferences (D)</p> Signup and view all the answers

<p>Customers have diverse and varied preferences (D)</p> Signup and view all the answers