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Questions and Answers
What is market segmentation?
What is market segmentation?
- Producing and distributing standardized products with a single marketing program
- Creating a marketing mix for a specific customer segment
- Grouping customers based on their preferences
- The art of dividing the market (correct)
What is a segment in marketing?
What is a segment in marketing?
- A group of customers with diverse preferences
- A group of customers whose expected reactions are similar for a given marketing mix (correct)
- A market divided based on geographic locations
- A standardized product produced and distributed with a single marketing program
What is aggregate marketing?
What is aggregate marketing?
- Marketing based on individual customer preferences
- Customized products for each customer segment
- Standardized product produced and distributed with a single marketing program or the same marketing mix (correct)
- Creating diverse marketing programs for different customer segments
What is a buyer preference pattern of 'Homogenous Preference'?
What is a buyer preference pattern of 'Homogenous Preference'?
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What is a buyer preference pattern of 'Diffused Preference'?
What is a buyer preference pattern of 'Diffused Preference'?
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