Market Segmentation in Advertising Quiz

The benefits of market segmentation in advertising include better targeting of potential customers, more effective communication of marketing messages, improved product development to meet specific segment needs, and increased overall marketing efficiency and effectiveness.

Market segmentation in advertising is the process of dividing a broad consumer market into subgroups of consumers who have similar characteristics or needs. By targeting these specific segments, advertisers can tailor their messages and strategies to be more relevant and effective.

An example of market segmentation in advertising is a sports apparel company targeting different ad campaigns for athletes, fitness enthusiasts, and casual wearers, recognizing the distinct needs and preferences of each segment.