Market Segmentation and Bases Quiz
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Questions and Answers

What is market segmentation primarily based on?

  • Geography, income, and education (correct)
  • Product usage and benefits
  • Product features
  • Consumer attitudes and opinions

    • Which of the following is considered a state of mind segmentation basis?

  • Personality traits and lifestyle characteristics (correct)
  • Geography and age
  • Product benefits
  • Product usage and heavy users

    • What does cluster analysis aim to identify?

  • Product usage patterns
  • Interaction between two or more variables
  • Product benefits
  • Groups or customers who share common factors (correct)

    • What is the core product in the context of sport products?

    <p>Apparel and equipment</p> Signup and view all the answers

    What does the concept of product extension refer to in the sports industry?

    <p>Digital and electronic products</p> Signup and view all the answers

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