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Questions and Answers
What is market segmentation primarily based on?
What is market segmentation primarily based on?
- Geography, income, and education (correct)
- Product usage and benefits
- Product features
- Consumer attitudes and opinions
Which of the following is considered a state of mind segmentation basis?
Which of the following is considered a state of mind segmentation basis?
- Personality traits and lifestyle characteristics (correct)
- Geography and age
- Product benefits
- Product usage and heavy users
What does cluster analysis aim to identify?
What does cluster analysis aim to identify?
- Product usage patterns
- Interaction between two or more variables
- Product benefits
- Groups or customers who share common factors (correct)
What is the core product in the context of sport products?
What is the core product in the context of sport products?
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What does the concept of product extension refer to in the sports industry?
What does the concept of product extension refer to in the sports industry?
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