Market Research Principles Quiz

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Questions and Answers

What is the aim of market research according to the text?

To understand relevant management questions and where companies invest their money (correct)
To reflect people's own perceptions
To observe the market with a questionnaire
To gather and analyze information in a systematic manner

What is an example of method biases mentioned in the text?

Observation of the environment
Asking people about their behaviors
Gathering and analyzing information in a systematic manner
Answers affected by the way questions are asked (correct)

How can market research be conducted 'in the literal sense' according to the text?

By gathering and analyzing information
By asking people about their behaviors
By reflecting people's own perceptions
By observing the environment (correct)

What does market research aim to recognize and solve?

Market problems (D) Signup and view all the answers

What does market research aim to avoid as much as possible?

Biases (B) Signup and view all the answers

What is the main aim of market research according to the text?

To understand relevant management questions and where companies invest their money (C) Signup and view all the answers

How are method biases in market research defined in the text?

Answers are affected by the way questions are asked (A) Signup and view all the answers

In what way can market research observe the environment, according to the text?

In the literal sense (B) Signup and view all the answers

Why is it important to be accurate and systematic in market research, as mentioned in the text?

To avoid method biases as much as possible (B) Signup and view all the answers

What does market research rely on to obtain information about people's behaviors, as mentioned in the text?

Customer membership card data (C) Signup and view all the answers

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