Market Research Principles Quiz
10 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the aim of market research according to the text?

  • To understand relevant management questions and where companies invest their money (correct)
  • To reflect people's own perceptions
  • To observe the market with a questionnaire
  • To gather and analyze information in a systematic manner
  • What is an example of method biases mentioned in the text?

  • Observation of the environment
  • Asking people about their behaviors
  • Gathering and analyzing information in a systematic manner
  • Answers affected by the way questions are asked (correct)
  • How can market research be conducted 'in the literal sense' according to the text?

  • By gathering and analyzing information
  • By asking people about their behaviors
  • By reflecting people's own perceptions
  • By observing the environment (correct)
  • What does market research aim to recognize and solve?

    <p>Market problems</p> Signup and view all the answers

    What does market research aim to avoid as much as possible?

    <p>Biases</p> Signup and view all the answers

    What is the main aim of market research according to the text?

    <p>To understand relevant management questions and where companies invest their money</p> Signup and view all the answers

    How are method biases in market research defined in the text?

    <p>Answers are affected by the way questions are asked</p> Signup and view all the answers

    In what way can market research observe the environment, according to the text?

    <p>In the literal sense</p> Signup and view all the answers

    Why is it important to be accurate and systematic in market research, as mentioned in the text?

    <p>To avoid method biases as much as possible</p> Signup and view all the answers

    What does market research rely on to obtain information about people's behaviors, as mentioned in the text?

    <p>Customer membership card data</p> Signup and view all the answers

    More Like This

    Use Quizgecko on...
    Browser
    Browser