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What is the aim of market research according to the text?
What is the aim of market research according to the text?
- To understand relevant management questions and where companies invest their money (correct)
- To reflect people's own perceptions
- To observe the market with a questionnaire
- To gather and analyze information in a systematic manner
What is an example of method biases mentioned in the text?
What is an example of method biases mentioned in the text?
- Observation of the environment
- Asking people about their behaviors
- Gathering and analyzing information in a systematic manner
- Answers affected by the way questions are asked (correct)
How can market research be conducted 'in the literal sense' according to the text?
How can market research be conducted 'in the literal sense' according to the text?
- By gathering and analyzing information
- By asking people about their behaviors
- By reflecting people's own perceptions
- By observing the environment (correct)
What does market research aim to recognize and solve?
What does market research aim to recognize and solve?
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What does market research aim to avoid as much as possible?
What does market research aim to avoid as much as possible?
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What is the main aim of market research according to the text?
What is the main aim of market research according to the text?
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How are method biases in market research defined in the text?
How are method biases in market research defined in the text?
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In what way can market research observe the environment, according to the text?
In what way can market research observe the environment, according to the text?
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Why is it important to be accurate and systematic in market research, as mentioned in the text?
Why is it important to be accurate and systematic in market research, as mentioned in the text?
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What does market research rely on to obtain information about people's behaviors, as mentioned in the text?
What does market research rely on to obtain information about people's behaviors, as mentioned in the text?
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