Market Research Methods Quiz

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What type of research method explores why something occurs when limited information is available?

  • Explanatory Research (correct)
  • Experimental Research
  • Correlational Research
  • Descriptive Research

Which research method goes a step further to understand the reasons behind relationships?

  • Explanatory Research (correct)
  • Correlational Research
  • Descriptive Research
  • Experimental Research

Which statistical technique helps market researchers uncover meaningful relationships between variables?

  • Explanatory Research
  • Correlational Research (correct)
  • Descriptive Research
  • Experimental Research

Which research method is used to uncover meaningful relationships between variables?

<p>Correlational Research (D)</p> Signup and view all the answers

What does Explanatory Research aim to explore when limited information is available?

<p>Why something occurs (B)</p> Signup and view all the answers

What type of correlation indicates a direct relationship between variables?

<p>Positive correlation (C)</p> Signup and view all the answers

Flashcards are hidden until you start studying

More Like This

Use Quizgecko on...
Browser
Browser