Market Research Methods Quiz
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Questions and Answers

What type of research method explores why something occurs when limited information is available?

  • Explanatory Research (correct)
  • Experimental Research
  • Correlational Research
  • Descriptive Research

    • Which research method goes a step further to understand the reasons behind relationships?

  • Explanatory Research (correct)
  • Correlational Research
  • Descriptive Research
  • Experimental Research

    • Which statistical technique helps market researchers uncover meaningful relationships between variables?

  • Explanatory Research
  • Correlational Research (correct)
  • Descriptive Research
  • Experimental Research

    • Which research method is used to uncover meaningful relationships between variables?

    <p>Correlational Research</p> Signup and view all the answers

    What does Explanatory Research aim to explore when limited information is available?

    <p>Why something occurs</p> Signup and view all the answers

    What type of correlation indicates a direct relationship between variables?

    <p>Positive correlation</p> Signup and view all the answers

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