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Market Research Essentials

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Questions and Answers

What is the main goal of market research?

To conduct social and opinion research

To identify and analyze the needs of the market (correct)

To focus on salesforce effectiveness

To analyze advertising effectiveness

Which techniques are used in market research?

Financial forecasting

Ethnography and focus groups (correct)

Analysis of legislative data

Supply chain analysis

What distinguishes marketing research from market research?

Marketing research focuses on advertising effectiveness

Market research is much older than marketing research

Market research focuses on salesforce effectiveness

Marketing research is concerned specifically with markets and distribution (correct)

Why do people confuse Market research with Marketing research?

Because Market Research is a subset of Marketing Research Signup and view all the answers

What is the role of quantitative techniques in market research?

Customer surveys and secondary data analysis Signup and view all the answers

According to goal-setting theory, which type of goals lead to higher performance?

Specific, difficult goals Signup and view all the answers

What effect do difficult goals have on effort, according to goal-setting theory?

They lead to greater effort Signup and view all the answers

How do goals affect persistence, according to goal-setting theory?

They increase persistence Signup and view all the answers

Which factor is NOT mentioned by Locke and Latham as necessary for goals to affect performance positively?

Ease of the goal Signup and view all the answers

What is the main idea behind goal or objective setting, as per the given text?

To envision, plan, and commit to achieve a desired result Signup and view all the answers