Podcast
Play an AI-generated podcast conversation about this lesson
Questions and Answers
What is the main goal of market research?
What is the main goal of market research?
- To conduct social and opinion research
- To identify and analyze the needs of the market (correct)
- To focus on salesforce effectiveness
- To analyze advertising effectiveness
Which techniques are used in market research?
Which techniques are used in market research?
- Financial forecasting
- Ethnography and focus groups (correct)
- Analysis of legislative data
- Supply chain analysis
What distinguishes marketing research from market research?
What distinguishes marketing research from market research?
- Marketing research focuses on advertising effectiveness
- Market research is much older than marketing research
- Market research focuses on salesforce effectiveness
- Marketing research is concerned specifically with markets and distribution (correct)
Why do people confuse Market research with Marketing research?
Why do people confuse Market research with Marketing research?
Signup and view all the answers
What is the role of quantitative techniques in market research?
What is the role of quantitative techniques in market research?
Signup and view all the answers
According to goal-setting theory, which type of goals lead to higher performance?
According to goal-setting theory, which type of goals lead to higher performance?
Signup and view all the answers
What effect do difficult goals have on effort, according to goal-setting theory?
What effect do difficult goals have on effort, according to goal-setting theory?
Signup and view all the answers
How do goals affect persistence, according to goal-setting theory?
How do goals affect persistence, according to goal-setting theory?
Signup and view all the answers
Which factor is NOT mentioned by Locke and Latham as necessary for goals to affect performance positively?
Which factor is NOT mentioned by Locke and Latham as necessary for goals to affect performance positively?
Signup and view all the answers
What is the main idea behind goal or objective setting, as per the given text?
What is the main idea behind goal or objective setting, as per the given text?
Signup and view all the answers
