Market Integration
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Questions and Answers

Which type of market integration involves marketing agencies combining to form a union to reduce competition?

  • Market Conduct Integration
  • Horizontal Integration (correct)
  • Vertical Integration
  • Efficiency Integration

    • What is the purpose of market integration?

  • To eliminate competition
  • To expand firms
  • To increase marketing productivity (correct)
  • To reduce marketing functions

    • Which company acquired IG in 2012 to increase its market share and reduce competition?

  • Instagram
  • Google
  • Facebook (correct)
  • Twitter

    • What does vertical integration refer to in the context of market integration?

    <p>The expansion of firms by consolidating marketing functions</p> Signup and view all the answers

    How does market integration affect the extent of competition in the market?

    <p>It reduces competition</p> Signup and view all the answers

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